Leverage to Lift Your Profits

Today I’m going to continue talking about making those huge returns that I touched on last week. Remember, with only a $30k salary and saving just 10% for only 5 years, you can bring in as much as $21 million dollars by age 70! How is it done?  It’s done by using two different types of leverage.

No. 1: Financial leverage. This is Other People’s Money (OPM) as in mortgage loans, personal loans, signature loans, loans from family or friends, or even through having family and friends as partners.

No. 2: Labor Leverage. This is Other People’s Efforts (OPE). You bring on other people, including employees, part time contract labor, day laborers, contractors and the like, to do the fix up work that will create added value in an asset.

Basically what these two types of leverage can do for you is help lift something that is bigger than you can take on yourself. To paraphrase what Archimedes said, give me a long enough lever and a place to stand and I could by myself lift the earth.

Using these two levers is exactly how it is very possible to receive a return of 15% or 20% or even more, turning a meager income of $30,000 into $21 million! The math is pretty simple. As I said in my July 25th blog, if you go out and buy a $500,000 dirt bag type property, one that needs some fixing up, and do this with a $100,000 down payment (a down payment that itself may be borrowed) and then go out and use some OPE and improve the value by $50,000, that gives you a 50% return on your money,

But of course it will have cost you something to fix it up. Let’s say it cost $30,000 in material and labor to fix it up. That puts you at a 20% return. Now keep doing that on additional properties and you’re looking at a cool 21 million by the time you hit 70 years old. Let me emphasis that you can only do this if you control your own money and do the work or have others do the heavy physical work.

Anytime someone comes along and offers you a 20% or 30% return on your money without you doing a thing, grab your wallet and check book and run away as fast as you can.  These very high returns are possible but, for the most part, only with your efforts or the efforts of other people that you control.

Think of it this way … if you are making 30% or more on most every deal you do, why would you go tell others about it? Wouldn’t you just borrow more money at 5% or 6% and take home the difference? You certainly wouldn’t give someone else a big fat return of 20% or 30% in passive income for not doing a thing to help.

I’m not saying these returns are easy and take no effort and there are other details such as income tax that will eat into that profit (although there is a way–see the IRS 1031 section of the tax code to help delay some taxes) so these numbers aren’t exact. But what I am saying is that it doesn’t take as much savings capital as most people think.  In fact it takes relatively little savings to reach some very big financial levels.

By the way, I’ve had more than a few deals that have topped the 100% return level. Compound that for a few years and your eyes will pop out! That’s the potential. Now, doesn’t that get you motivated?

 

The Magic 10%

Last week I wrote about the basic and beginning key to great wealth for those of us who start out with nothing, like I did. That key is ‘savings’. A couple days after I posted last week’s blog I saw a great summary on ways to save money in the USA Weekend Publication. Its suggestions included things like buying a used car rather than a new car, always shop for better bargains, set spending goals and budgets, refinance your house at today’s lower interest rates and more. These are things I’ve always preached. It comes down to buying only what you need vs. what you want and mistake for things you need.

It might be easier to put away that savings if you take a look at the huge potential in that 10% you are putting aside. I know it seems simple to put aside 10% but for most people it’s not that easy. In my book The Next Step to Waking Up the Financial Genius Inside You I talk about how to save that 10%. Many years ago when I was making a starvation wage of $600 dollars a month, I was faithfully saving $60 dollars each and every month and then when I got a $40 dollar raise I decided to add the entire raise to the $60 dollars–so I was saving $100 dollars out of $640 or 15.6% of my monthly income. Yes it hurt sometimes because I had to go without things I wanted, but was it ever worth it in the long run.

You would do all of this if you truly wanted to be very wealthy rather than just being like everyone else who lives paycheck to paycheck. But now let me reveal to you a little fact that may entice you, shock you, and motivate you to do the ‘savings thing’.

Back when I wrote the third chapter entitled “Action Two, Saving the Magic 10 Percent” I had a friend who was paying a 10% tithing to his church and when I pointed out to him what he was really giving up he was shocked to the core. Please don’t get me wrong. I am not against charity but the thing is, if you want to be independently wealthy, you must pay yourself first. What I told him was that If you start at age 25 saving 10% of your wage, and assuming you only make $30,000 dollars a year and (get this … you stop saving at age 30) you will have over 7 million dollars when you hit age 70! And believe me, that big 70 comes much faster than you think!

Granted those numbers all depend on you investing your savings with an annual compounded return of 15% but wait before you jump to conclusions and think 15% is unrealistic and can’t be done, because it can. If you work harder and find the right deals you could even push that rate of return up to 20% which would be an astounding 47 million dollars by age 70. Amazing, isn’t it? Next week I will show you exactly how to do that. I’ve gone over this before but its well worth repeating.

Wants are not Needs

Ok, let’s talk about money.

A few days ago I was thumbing through a book I wrote back in 1983, The Courage to be Rich, when, in Chapter 4–The Fallacy of Working for a Living, I found a quote from a guy by the name of Joe Karbo (who, sadly, passed away from a heart attack at the young age of 55). The quote was: “Most people are so busy earning a living they never make any money.” What Joe was saying is that most people are ‘wage slaves’ and never figure out that the key to wealth is really not your earnings or wages. Yes, wages have a part to play but only if you do the right things with a portion of your wages. Your wage doesn’t have to be huge but the key, of course, is saving some of it and setting it aside then letting it build up enough for you to make the right investments.

Of course, the problem with most people is they don’t use enough discipline to control their spending. They think there are things that they just have to have now such as a new dress or car, a fancy night out on the town, an extravagant vacation, etc. I find it very interesting that people choose words like ‘need’ rather than the more accurate word ‘want’ when talking about the things they spend their money on. There is a huge difference between our needs and our wants. Most of the things we think we need are really just things we desire. We all need water, food, shelter, clothing and a certain amount of security to survive and have the chance to thrive. If you take time to think it through, you will be able to see the difference and if you really see the difference, you can then choose to set aside those wants that you previously thought were needs. That will get you the money you’ll need to save up in order to invest and get ahead.

What I used to do when I was depriving myself of a lot of extras that I really wanted right then and there was to concentrate on the huge benefits that I would be receiving later on. I would focus on two wonderful words: ‘passive income’. That concept of having income that would come in automatically each month, whether I got out of bed or was vacationing in Europe, would really motivate me to not spend on things that were wants and to keep saving more and more of my wages. And it paid off big time. Now I spend a lot of time traveling the world and doing super fun things without worrying about the money. It comes in every month no matter where I am or what I’m doing.

It’s so funny how often I hear, “Oh Mark, you are so very lucky to have such a great life style.” They probably don’t mean that literally, but I always respond with the same thing, saying, “Believe me, it’s not luck. It was good planning and discipline over a long period of time.”

Friends, pretty much anyone can do what I did. It does take time but it’s so very worth it. If you think you are too old and don’t have enough time to do it at least pass the message on to your kids and grandkids. They will thank you and greatly benefit for many generations to come!

Live and Leave a Legacy

The great Arthur Ashe left a wonderful legacy, not so much as you might think from his champion tennis days but more for his amazing kindness, sharing and selfless giving and his gentle warm personality that moved people to accept that every human being is equal. Believe me, back in his early tennis days, black people were not thought of or treated anywhere near equal. In fact, in some areas it was against the law for a white person to play tennis with a black person.

When you read about Arthur Ashe or watch the documentary on his life, you keep seeing these same words over and over to describe him–thoughtful, kind hearted , great role model, warm, gentle, friendly, fair minded and so very concerned about other people. He made a huge difference in the world and is a great example and role model for the rest of us. But you know what? Anyone of us can do similar things if we set our mind to it.  That, believe it or not, brings me to the subject of money.  Arthur Ashe used tennis and the fame he received from that as a lever to do good in the world.  The same thing can be done with money!

Money is neither good nor bad.  I know many people think that money is “the root of all evil” and they claim that this is what the Bible says, but this is not what the bible actually says. It says “the LOVE of money is the root of all evil.”  The real key, of course, is what you do with that money.  If you let money become your god or the end goal in and of itself rather than a means to the end you might well be in big trouble.  I’ve seen this happen many times. Someone will make tons of money and then spend and lavish it all on themselves with high end toys, jewelry, food, drink and drugs and then you see that love of money really does become the root of evil that arises in these people’s lives.

If you want to help humanity for many years to come, way past your own lifetime, then you need to devise a plan that does exactly that.  I’m not saying that you have to have huge amounts of money to leave a great legacy fro mankind but it sure helps. I don’t know about you but working hard to make a lot of money–especially past the point of making enough to just live on–is much easier, seems like less work and is more rewarding when I know that the extra cash and net worth can, and will, be directed to others in need. And not just for the here and now but long after I have checked out of this life. Call it extra motivation, extra energy or whatever you want to call it. It’s real and it can help keep you going.  That ‘legacy’ can also spill over into the future for many, many years after you are gone and may even get bigger as time rolls on.

Try to pretend that this is the only world there will ever be–as in there is no after or next life.  If that were the case–and it might be–and you still really want to live forever, then maybe the only way to do it is through what you do for other people.  First your kids and grandkids, then maybe your friends and associates but why not go way beyond that and try to help total strangers and anyone on the planet that you can reach, especially those that are in desperate need.  If you can motivate them to make their lives and their kids’ lives and their kids’ kids’ lives a little better, encouraging them to pass it on or ‘pay if forward’ forever into eternity, then I think you may see that you are living forever. Just one person has the potential to make the world a better place for numerous other people and that is one terrific legacy that you can leave as well as live.

The Six Wealthiest Letters

I just got back from Las Vegas where I gave a speech on financial matters; this was mainly what formulas and so-called secrets I’ve learned over the years on how to make a fortune in today’s world. I gave this presentation to a great new little company that I am pretty sure will not stay small for long–it’s called LyfeStart. I think it will grow at a very rapid pace, for two main reasons: The super sharp and experienced founders and the great product they’ve developed that helps people’s health and longevity as well as putting money in their pockets.

In my speech, I presented the financial lessons I’ve learned from a few millionaires and a couple of billionaires. Specifically, guys like Paul J. Meyer, Larry Rosenberg, Curt Carlson and Aristotle Onassis. There are two formulas that most super financially successful people have discovered and used. They can be summed up with 6 letters: OPM and OPE. OPM is “Other People’s Money” in the form of loans from banks or individuals used to purchase the right assets. OPE is “Other Peoples Efforts” which we talked about in recent posts. How do either or both of these help insure that you will make a fortune? They help you leverage yourself. As all of know with a long enough lever we can lift almost any heavy object that we want to. And believe me the same is true if you use the right lever to lift the financial part of your life. Just about every wealthy person I’ve ever met or read about has used either OPM or OPE or a combination of both.

You see what you are doing is multiplying yourself since there is not enough time in your life to do really big things financially by yourself. Believe me, billionaires know what they’re talking about. They’ve done it. Salary, commission and other income just doesn’t cut it; you don’t make a billion dollars that way and, in most cases, not even a million. There are just not enough hours in your life to make those huge numbers happen. The average person lives only about 700,000 hours. So, if you made $200,000 dollars a year and didn’t spend one penny of that, do you know how long it would take you to be a billionaire? The answer: a whopping 5,000 years!

To make it big financially you just have to use OPM or OPE or both. When it comes to OPE, what I hear the most is that “there’s just not many good people out there anymore” to which I say that’s a bunch of bunk! There are many super people out there that can and will assist you. You just need to go out there and find them. Then give them enough incentive, sell them on your dream and provide them with good direction. I’ve associated and hired so many great people that many times do a much, much better job at certain tasks, than I do. This has greatly enhanced my life and my net worth.

One of the secrets that my wealthy mentors also taught me is to be sure to study what talents and natural abilities people have and then put them in the positions that best use those very talents. That makes them happy and fulfilled while moving you faster and closer to your goals.

 

Big Money in Cosmetic Fixes

As discussed last week, you can turn a 10% gain into a 100% gain using your sweat equity on the right real estate asset. Grabbing up run=down properties worked miracles for me, eventually adding millions of dollars to my net worth. You can do the same thing. But, you ask, exactly how do I direct my efforts? What do I fix up to make the property worth more? The simple short answer is paint, carpet, cleaning and basic accessories such as attractive plants and pictures on the walls and a nice green lawn and shrubbery in the yard. This is because you would be buying property that doesn’t needs more than a face lift but which you can buy cheap simply because it looks bad.

Now if you are like me and not particularly good as a handyman then you’ll probably want to use what I call OPE–other people’s efforts. I hired high school kids for just a few bucks an hour. I found from experience that paying people hourly, if you can keep an eye on them, is far less expensive than getting bids on the work needed. I should also say that most fortunes are made through the use of OPM (other people’s money) as we mentioned in earlier posts. So OPM combined with OPE is your formula for great wealth with this approach.

I should also add that I am not very good with any kind of design or decoration decisions, inside or outside. So what did I do about that? Basically two things–I picked other people’s brains as well as copying success, both without cheating. Picking people’s brains is pretty easy since people like to talk about themselves and what they do for a living. I would simply take designers, architects and other professionals to lunch and pick their brains for the cost of a meal.

Copying success is not that hard either, it’s mainly a matter of paying attention to what works then doing the same thing. I will never forget the beat up little house that I bought that was in desperate need of a major design update on the front of this very sad structure. I was trying hard to figure out exactly what to do with the face of this house when the obvious solution suddenly hit me. The basic house structure and layout was almost identical to the house next door–even though you really had to look hard to notice that with my house being such a disaster. The house next door was absolutely beautiful and a delight to look at. It looked like “the little cottage in the woods” that we read about and picture when we were kids.

So what I did was essentially take the lazy man’s option and I had my people do an exact copy of that nice house in every detail– the exact same color of paint, the exact same window coverings and shutters and all the cutesy stuff around the yard and on the lawn. Bottom line, the house looked fantastic and I sold it in short order. There is one postscript to the story–the neighbor was irrate! So much so that he repainted and redesigned the front of his house as he didn’t want to live next door to an identical twin! I didn’t really blame him but it was a bit of compliment to him too. Not sure he saw that.

One big thing to keep in mind as you are using your own sweat equity or using OPE to do this fix up work, keep yourself totally motivated and firmly place in your head that this “grunt work” can and will turn a potential 10% gain into 100% gain. With those kinds of numbers and with enough time, it will turn thousands of dollars into millions!

Shotgun Investing

Last week I talked about how you can receive a huge rate of return on your invested dollar—100% return– by increasing the value of the ‘right kind of asset ‘by only 10%! But the real trick is that you must know how to increase its value by 10 or more percent to start with.

In my opinion and from my experience the best type of asset that lends itself to  ‘forced improved value ‘ is good ol ‘ real estate and specifically properties that need a  ‘face lift ‘. These are beat up houses, duplexes, apartment buildings etc., or what I have often refer to as ‘dirt bag properties ‘.  The key is doing a ‘face lift ‘not ‘bone surgery ‘ so you would need to find properties that are run down mainly on a cosmetic level.  You really don‘t want a property that needs to be fully rewired, plumbing pulled or the foundation replaced.  I look for properties that haven‘t been painted for 25 years or the front lawn is dead and the fence is falling apart. Maybe it just needs new carpet and window coverings to turn it around. Those kinds of properties can make you a fortune and do so in a few short years.

I do want to add that when I was introduced to leverage I was a stock broker and I began trying to use leverage with stocks and bonds but I found out very quickly that the real problem was I really couldn’t ‘fix up’ a stock and I didn’t have any control over the company whose stock I was buying or the stock market itself.  I did however, have some control over a little beat up house that I would buy, even though that is where the real work began.

Once you have found the dirt bag property, the next big chunk of work is actually doing the fix up to greatly improve its value and give you those big fat returns on your invested dollar.  So how do you find those fixer uppers and exactly what kind of work does it take?

There are several ways this can be done.  You could drive through the right neighborhoods that are a bit run down and in your price range, but that is the hard way to do it and it takes a ton of time.  Since time is one of those things that none of us seems to have enough of I recommend what I call the ‘shotgun’ method.  The concept of a shotgun is that when a hunter shoots at a bird the shotgun blasts hundreds of BBs that spread out as they speed toward the target. Most of those BBs miss the mark but it only takes one or two BBs to bring down the target.  Likewise, my  ‘shotgun method ‘ of finding the right properties is very efficient and a real time saver and it only takes one or two hits to score your target.

All you do is use the internet to observe all the for sale properties that even roughly fit your  ‘specs ‘ and then make low ball offers –around 20% to 25% lower than the asking price.  And you do this without even driving by the property.  The real key here is to be sure you have a “subject to” clause in your offer, which basically says that this offer is good only upon certain conditions.  Those conditions can be subject to acceptable financing or even something simple like “subject to my spouse or partners approval”.  So now when you shoot your shotgun at many dozens of properties each week or each month, you only get in your car and drive by and or do an inspection after you get a  ‘counter offer ‘  or sometimes, an actual acceptance on you super low ball price! It does happen once in a while!

Using the shotgun method works if you make enough offers and then after you have scored a property, then the physical work begins. It‘s not easy but it‘s simple.  More on how to fix up those properties next week!

 

BE YOUR OWN PR AGENT–How To Easily Get Free Publicity

On my June 7th blog entitled “Write your way to Credibility” I talk about how writing a simple book and using that book as a business card gives you instant credibility and believe me that has worked wonders for me for many years.  There is another easy “trick” that anyone can use to get tons of free publicity. I learned this lesson from my father, Dr. Edwin O. Haroldsen, who was a great man that came off a farm in Idaho to not only get his PhD but went on to be a big time newspaper man and editor of the national magazine U.S. News and World Report.

I began to learn this “trick” (or lesson) when I was just a kid.  I would go with him to his newspaper office frequently and observe all the hustle and bustle of the writers and editor as they worked away with the noise of the teletype machines in the background.  It was during these times he told me that editors and writers of newspapers, magazines, T.V. and Radio were always on the lookout for good stories and like most people they would like these stories done the quickest and easiest way possible.  He then told me about the “publicity people” that are hired by big companies and celebrities and very wealthy people, but he then said you really don’t need these people because you can do the job yourself.  You do just what they do–you write up a story, your story of success or what’s happening around you that is interesting and unique, and you send it to the media—papers, magazines, TV and radio.  In other words you help out those writers and editors by doing some of their work for them and delivering the story all packaged up and ready to run.  Editors love a good unique, interesting and well written story because it saves them a ton of time.  If it’s a good story they only need to make a few edits to then, bingo, your story appears in print or on the air!

“Really?” you say, “It’s that easy?” Yes, I am saying exactly that!  No, it doesn’t work every time so it’s smart to send to multiple newspapers, magazines, TV and radio stations. But, most importantly you better have a good intriguing, well written story. This can take some time as a well written story will take some time and re-writing.  Re-write it over and over until it’s not only exciting and appealing to you but will also be for other people. Find a few people whose opinion you trust and ask them for their honest feedback—if they find it exciting, editors will too.

I’ve used what my dad taught me many times and had my business and personal stories on the front page of local and national newspapers and yes, even on national TV! These stories increased my credibility but also my business and profits by huge numbers and all that for free. You can do the same thing to enhance and increase your business, a new invention or idea of a product you may have or for your family or your favorite charity. Give it a try!

The Final Step to Wealth

We’ve spent the last few weeks building up to this last step in building your wealth—getting on the fast track using leverage.  Yes, I’m talking about leveraging properties including using bank loans but to really supercharge and speed up the process even faster, you will want to use financial partners.

To do this, you just need a few people looking to invest in a safe, reliable project that will give them a regular and consistent return. Get them to collectively fund a down payment of 20% or more on the property you want to purchase and promise a reasonable return–say a 10% APR, an amount that is definitely higher than the best CD can offer. You should also put in some of your own money to makes the investors feel more secure seeing your confidence in the investment’s potential by also putting your money at risk.

Then when you sell or rent those properties, get the best return possible and get the money back to your investors with a higher than expected rate of return. When they see that you not only lived up to but exceeded their return expectations, you will have created an enthusiastic group of investors for future projects as well as getting wonderful word of mouth that could bring even more money flocking to you.

If you have read the revised edition of my first book, now named The Next Step in Waking up the Financial Genius Inside You, then you probably read Dell Loy Hansen’s letter in the Pre-Foreword thanking me for writing the book which he read when he was flat broke and in college. Dell gives me and my book great credit for giving him the financial formula and path to his great fortune. He followed pretty much everything I suggested in the book and his success was supercharged and sped up big time. He simply brought on some very well healed partners and took really great care of them with good, consistent returns on their money.

He now owns more than a billion dollars’ worth of properties and recently paid around 85 million cash for the Salt Lake professional soccer team “Real Salt Lake” RSL.  I love his P.S. of his letter where he says “Thank you a million, or more appropriately “Thanks a Billion”.  So if you or if my young man seeking advice and a formula want to jump on the super-fast track, go find some wealthy partners and be sure to take good care of them–under promise their rate of return on their investment and then over deliver.

 

Write Your Way to Credibility

We’re building up to the final step in building your wealth as I had advised a very motivated young man not too long ago. The key to this is leveraging your success by bringing financial partners into your plan. This will be the fourth and last step which we will get to next week. But right now, let’s talk about what you need in order to put Step #4 into practice.

A real key item to have in order to bring people in who can help you leverage your efforts is to have a great calling card. You need something so you will be remembered and more importantly that you gives you some instant credibility.  Putting things into print is a sure way to show you are serious and this automatically gives credibility.  It could be a magazine or newspaper article or, even better, a book on the subject or a closely related subject.

I’ve found that the best calling card I’ve ever has been in the form of my books.  Anyone really can write a book, even if you can’t seem to find an agent or publisher or even if you don’t feel that you are much of a writer. There are individuals, businesses and plenty of books and websites to get you started in self-publishing. You don’t even have to do it all—you can hire on people to do any of the work you don’t feel you can do well or don’t have time to learn.

I self-published my first book, printing only 1,000 copies in the beginning, but wow … selling or even just giving the book away gave me a giant boost in credibility and even a little fame. It got me on the front page of the Wall Street Journal and even on NBC’s Today Show. That made it terrifically easy to get potential investors interested in my projects.

In today’s computerized world you can write a book of any length and print just a few dozen copies or a few thousand for a rather small investment. Then you can hand these out like calling cards, use them to start a conversation and list the publication as a credit on anything you post or print up, for anything. Everyone will take you seriously with your name on a good publication.

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