The Onassis Method

Last week I started telling you the story of a young man who asked me for some financial advice. His questions and what I had to tell him was too good not to share. Supercharging your goals is something we can all benefit from.

As I mentioned last week, you must first firmly set your financial goals and then write them down with a time deadline. After that, you can supercharge and speed up your success by following these few easy tips:

1. Go out and find a mentor — mentors are a must!

2. Get your feet wet and get some experience with a few small financial deals.

3. Go out and make yourself the best calling card possible.

4. Use a “Partner Path” to supercharge and speed toward your goal.

Anyone who has followed my blog over the years knows that I became as financially successful as I have by wisely using leverage to buy real estate. I started with small houses, duplexes and small apartment buildings (usually ones that needed to be fixed up) then I rented them out and/or sold them.

Just look at these numbers and the return on investment and you can see how a person can make a fortune in a short time by using ten to one leverage and selling property for, let’s say, a 10% higher price than the price paid for it. This can give a 40% or 50% return on the total money you invested, maybe even more, because of leverage.

So, with this as the basic game plan I advised the young man to start on the list I just gave you. First, we talked about mentors.

A mentor should be someone that has done what you want to do and has been successful at it. I encouraged this young man to meet with his mentor frequently and to pick his or her brain as often as he could.  He was already doing that with me but with how much I travel back then, he was going to need at least a back-up mentor.

But, how do you find a mentor and, more importantly, how can you get them to agree to be your mentor? Well, my advice is to use what I call the Onassis method. This follows what Aristotle Onassis did many years ago when starting out to meet the perfect contact so he could import cigarettes from Greece to South America.

When Onassis was a very young man — long before he made his fortune — he wanted to meet this particular top guy in the cigarette business that he thought could help launch him into his first business deal importing cigarettes. So, basically, Onassis just pestered the guy. He simply stood out in front of this man’s office every morning then by his gate at night. He didn’t say anything.

Finally, after about 2 weeks, this very influential cigarette executive stopped and said to Onassis, “Who are you and what do you want?” Finally having his chance, Onassis started talking. Because of that conversation, this top executive told him to go see his main buyer and use his name as a reference. From that simple strategy, Onassis began his road to become a billionaire. 

I used a similar but easier tactic to meet with Ray Kroc, the billionaire founder of McDonalds. I called his office almost daily asking his secretary for an appointment and after many, many phone calls she said that Ray would meet with me but for only 10 minutes. I flew to San Diego and met with Ray Kroc walking out of his office 2 hours later. Hey, what can I say? I just asked him to tell me why and how he became such a great success in life and business and as it turned out he loved talking about himself. Who doesn’t?

There are three more items you will want to implement in order to be super successful but let’s save those for next week. In the meantime, think about who you would want as a mentor. Who is doing what you want to do in a very successful way? And what would it take to get a hold of that person and have them mentor you?

The Rewards of Sharing

Recently, I was thinking back about the time I met a very ambitious young man who had some big, big dreams for the future. I was really impressed and fascinated by what he told me about his life plans and could easily see myself in him. Well, I could see the me I was 40 plus years before in him. I too had huge dreams of success back then.

I remember that, as I listened to him, many sweet memories came back. My younger years were such fun and exciting times. I was very fortunate to have gained both fame and fortune (even though the fame only lasted the traditional 15 minutes but it was great!)

This young man was telling me his story because he wanted me to give him some advice and help on a plan and formula for success. So, basically, I told him my road to riches story, about how I started with nothing but eventually found my fortune, far exceeding my wildest dreams.

The thing is, even though I became a multimillionaire, it wasn’t my first big dream and goal. I had initially aimed to be an NBA basketball star. I had led my American High School team from Ankara, Turkey to a come-from-behind finals victory in the Olympic stadium in Rome. I was on top of the mountain then and thought I could do anything but when I got to Utah State University on a scholarship and found myself sitting on the bench, I realized I needed to alter my goals a bit.

I quickly shifted my thinking from being all about basketball to gaining knowledge through books on goal setting and fortune building. I became fixated on making a million dollars and wrote the goal down with a drop-dead date — my 30th birthday. Although I missed the deadline by one year, I did become a millionaire, and then, much more than that.

So, my advice to this kid was to set a big goal, or goals, write those goals down, and then be sure to set a time deadline on those goals. I added that it’s also better to set goals around things that you love, enjoy doing, and know you have some talent for.

Then I told him about the habit I had formed when I was only 19 years old — the habit of keeping a journal of my life and, more important, of my inner most thoughts. I told this young man that those many journal entries over the years lead me to write a book that not only enhanced my own life but also pushed me to do more. That book gave me virtually instant fame and even added to my fortune. I was so blessed and lucky to eventually sell more than 2 million copies of my first book, How to Wake Up the Financial Genius Inside You, and that was just the beginning.

Thinking about all I’ve done with my life, I have to say I get as much joy and satisfaction from sharing my success and mentoring others as I get from reaching my goals. It’s why I write this blog, hoping I can continue to help and motivate others to keep reaching for those big goals.

The White Hot Motivator

I really do think that most of us know that we have the power to decide what we want to do with our lives. So, we can dream and set goals to bring about exactly that. We decide what is true and what works for us. Once you have set your course, don’t let someone else talk you out of your life’s passion because that is your truth and if you let it, it will drive your life.

I love the plaque on the wall of tennis champion Tracy Austin. It reads, “The world will step aside for the person who knows where they’re going.”

Why don’t you and I be that person? Believe in your dreams, believe in your goals, believe in your destiny. Yes, be a true believer! Don’t get caught in the trap that so many people step into that is summarized by the old saying, “If you don’t stand for something, you’ll fall for anything.”

When I was 27, I turned my dream of making a million dollars by the time I was 30 into a real solid focused goal. It was my “true belief” that I could do it. Yes, many of my friends and family said it was impossible. But, you see, it wasn’t their truth. It was mine and no one could prove me wrong.

So, what happened? Well, they were right. I didn’t make it! My truth was not true, but so what? I did make it at age 31. My goal was only off by one year. I can live with that.

It took three years before they proved me wrong. But even being wrong, I turned that goal into one million dollars only a year later. I like that kind of not quite right truth.

The bottom line is you just need to work hard on your reasons for setting goals. Setting up those goals with hard work and determination is the ultimate motivator.

So, as you think about and set goals, take time to think through the reasons behind your goal. Consider the “why” behind her goal setting. Because your reasons behind your goals can be the supercharger, the white-hot motivator, that pushes you beyond what you even thought was possible.

Beyond the Average

Over the years, I have written a lot about goal setting and how it can change and improve your brain and life. Am I saying that if you spend a little time setting a few goals then lots of benefits will automatically flow to you? No, I’m not saying that.

What I am saying is, if you seriously want to improve your life, you can, but it takes effort. With enough intense time spent thinking about how your life has been in the past and what you want it to be in the future, you will lift your mind and body to a new and higher level. And that’s over and above the real successes you will derive from goal setting.

Ask yourself, “What do I really want out of life?” I’m pretty sure you don’t want to, as Henry David Thoreau said, “live lives of quiet desperation,” as seems to be the case with most people.

Hinduism tells us that every human being wants four things: pleasure, success, a responsible discharge of duty, and liberation. But you have to find your own version of these things.

To help you figure that out, ask yourself these questions:

1. Do you want your life to be just another life?

2. Do you want to be average?

3. Do you want to make a difference in this world?

4. Does accomplishment mean a lot to you?

5. Do you want to become a better you, a better person?

6. Do you want to be in great physical and mental shape with ideal health your entire life?

7. Do you want to live a very long active life?

8, Do you want to make a fortune –a million dollars, or ten million, or even a hundred million? (Think what good you could do with that money!)

9. Do you want more choices in your life, the kind that making your own fortune could give you?

10. Do you want to leave the world a better place than you found it?

11. Do you want to help others as you help yourself?

12. Do you want to travel and experience the entire world and its cultures?

13. Do you want to substantially raise your level of contentment and fulfillment?

I dare say there’s not a single human on the planet that has not, at one time or another, entertained some great big dream for their life. What have you thought about and dreamed about doing? Are you doing things that will lead you to that goal now, things that will lift your life along with the lives of your friends and family?

There’s no reason to live a life of quiet desperation. You just need those goals and to take those steps to move your life beyond the average.

A Brain Hack for Big Goals

There is no particularly easy way to reach your goals but there are certainly easier ways and harder ways. Whether your goal is to make a million dollars, write a bestselling book, or visit 100 different countries, the easier way to reach those goals includes a very simple thing—making lists. And I don t mean in your head. I mean writing those lists down. Why does writing out a list make reaching a goal easier? Because if you write it down it does some very good stuff inside your brain.

In Chapter 7 of Henriette Klauser’s book, Write It Down, Make It Happen, she tells the story of her friend Sydne who turned her life around mainly from the single action of writing down a list of goals. Klauser says, “Writing a list gets it out of your head. Heads can be dark swamps, the conversations, the constant chatter, whatever you want to call it, keeps interfering. Writing a list gets it out of the swamp, onto paper. You can see a list in black and white and it’s real.”

She goes on to say that if your lists are very specific, your brain will more likely help you reach those goals. “When you are vague and general, you are safe. Get to the essence of it; that’s when things happen. Nothing can happen when you’re generalized and safe–nothing changes.”

The author’s advice is to use listing as an opportunity to crystallize your intent–to learn what matters most to you. She goes on to say, “Keep that list handy, and look at it regularly, especially if you lose heart or feel scared. Emblazon it in your mind. Repeat to yourself ‘This is what I want, and it is waiting for me.’”

Remember, keep your list very specific even for things such as buying a car. She says you don’t just want to write that you want a new car, but put down the make, model, and other details you want in that car. The more specific, the more real it will feel.

I must say that goal setting and writing down the specifics of my goals has changed my brain and improved my life in huge ways. When I was 27 years old, I set the very specific goal to make a million dollars by the time I was 30 and, yes, I wrote it down and looked at that written goal on a regular basis. On top of that, I went to work finding the ways and means, along with getting great help from a couple of fantastic mentors, to hit my target. I missed the goal though. Well, that is to say that I missed the date by one year but reached it at age 31! But I don’t think I would have reached it at 31 if I didn’t put down my specific goals in writing.

Pretty much the same thing happened when I set the written goal to write a bestselling book. That book was How to Wake Up the Financial Genius Inside You, which eventually sold over one million copies.

I am absolutely convinced that writing it down did in fact change my brain and make all those great things happen. So, if you are not already writing your specific goal lists down, I hope you start doing so right now.

Goal Busting Formula

As mentioned last week, there really is a formula for making your big goals actually happen, and it takes more than thinking and wishing them to come true. So, there is a kind of formula for successful goal setting that you need to apply to all your big goals.

• Be clear about what you want and go big.
• Set lots of small goals broken up into daily and weekly goals so they feel, and actually are, achievable.
• Write your goals down and review them often.
• Remember to always keep busy. Research suggests that a broad goal of simply staying busy is better than doing nothing and will help keep you happy.
• It takes 66 days to change a habit and 80 days to develop a solid, healthy habit so keep working at your goal until pushing through those steps become the habit you want it to be.
• When it comes to that good ol’ self-talk, it has been shown that asking yourself rather than telling yourself that you are going to reach a goal is much more effective. So, start asking the question “Can I reach my goal of _______?” Then answer by saying “Yes, I can!”
• The key to change and control is “awareness”. Pound that into your head. Always be aware and observe your internal dialog, paying close attention to what you are thinking. Yes, that’s thinking about thinking and if you do that consistently you will find that it helps you see what you need to change and how to change it.
• According to David DiSalvo’s book, What Makes the Brain Happy and Why You Should Do the Opposite, you should spend more time reading about people who use self-control and discipline. By doing that, you will boost your own self-control and self-discipline.

Now that you have a list to go by, go ahead! Create those goals and take the steps needed to make them happen! It’s just not enough to really want it. Take action and use your desire and passion to fuel it.

Next week, we’ll talk about ways to make reaching your goal even easier.

Royal Reality

As I wrote last week, the death of my older brother right in from of me shook me up for the rest of my life. Probably more than anything else, the simple fact that life is fragile and so very short and can end at any moment, has been forcefully pushed in my face and inside my heart.

At the tender age of 15, I suddenly knew for sure that life could be finished in an instant. I knew that fact from an intellectual point of view as well as an emotional one. But knowing such a thing became a huge wakeup call that drove me to do more–much more–not only then, but throughout my life. Since then, I’ve always had an acute sense of time’s passing and of its absolute and undeniable precious value.

Without question, my first big goal after that great tragedy was to play professional basketball. In my 15-year-old brain I just felt that if I became a great basketball player it would make sense out of my brother’s death. So, I took off chasing that dream. However, there was a problem. I had a great dream but without a great plan, could I really reach that goal? Oh yes, I had a good mind set, and a pretty firm one, but what my young brain didn’t realize was that there is so much more to a winning formula than setting a big goal.

Today I like to tell people, “Yes, I played basketball at Utah State University.” Then I slowly admit that I didn’t actually play very much, but I had a great seat on the bench. I slowly gave up my great dream to be that next Bob Cousy—one of the great players back then.  

It was tough to hang on to a goal that seemed to be slipping further away with each game. I wasn’t tall enough and I was at least one step too slow. Besides—and this was probably the biggest thing holding me back—I didn’t have a well thought out plan of attack that would have set out the details of all the workouts, ultra conditioning, and extra dedication I should have added to my training, both on and off season. I pretty much just dreamed about playing pro basketball. I thought, “I’m going to be professional. I’m going to be a big basketball star. I’m going to be like Bob Cousy, some day!” Nice thoughts, but I had no thought-out plan!

It was during those college years that I began to learn the rest of the formula, or the rest of the code and pathway that lifts a person into the rarified air that transforms great dreams into great goals, and then all the way through to one’s own “royal reality”. I’ll talk more about that formula and what it can do for you in upcoming posts.  

Don’t Live Without Passion.

It doesn’t take much thought to realize that life really is too short, so you just have to live every day with more passion! Time squandered, is time wasted.

Most people, when looking back at their lives, are in more pain over the things they didn’t do rather than over the things they failed at while trying to do them. Yes, I do believe most of us would rather try and fail than never try at all. Why is that? I think it’s in our nature as humans to want to receive long lasting and deep satisfaction from struggle and hard work, because even if we fall short of our objective, at least we know we tried.

I’ve certainly had my share of failures and tragedies. But I wouldn’t have it any other way because, in most of those failures, I’ve learned so many huge lessons that, in the long run, greatly enhanced my life.

Let me briefly tell you my own story. It was a “Sudden Death Wake Up Call”.

I had a pretty ordinary beginning into this life. Born in Portland, Oregon in 1944 (that means next year I hit the big 80 mark!), I was the second born in my family, so I was always trying to prove myself, to measure up to my older brother.

My life and my mindset were forever shocked and changed when, at the age of 15, my older brother died, literally, at my feet, while playing basketball. We were in an outdoor stadium halfway around the world in Ankara, Turkey. That one life-shaking event permanently altered my way of thinking, something that is with me to this very day, yes, even as I write these words. As I express myself and think about the big picture of life, it helps me understand that life can be gone in a moment. It’s a sobering thought.

Yep, we all have an end to our life, or as some people say, “Nobody gets out of here alive.” It doesn’t matter how rich or powerful you are, you and I really have a fairly short time to be here on planet earth. So, all of us need to live with passion right now and go after the things in life that we really want. Not only will you get more out of life, but it will also give you a great and powerful lift to your mind and body.

Next week I am going to write more about this event with my brother and how it pushed me to see the bigger picture of life and death. It makes me much more accepting of our hardships and every day it pushes me to live in this “right now moment”. I’ll write more about my early life and goals that I set for myself, some of which I reached but not all of them!

Road to Long-Term Happiness

I was looking through my past posts this week and came across one that mentions a great book, Authentic Happiness, by Martin E. P. Seligman, Ph.D. and was reminded of how important it is to have goals that give us authentic happiness.

In his book, Dr. Seligman talks about what real authentic happiness is and how we can capture it and keep it. Finding and enjoying real happiness is not done through seeking and finding pleasure and the same goes for seeking happiness through just staying busy—it just doesn’t work. Great and authentic happiness is experienced from earned gratification. So how do we become gratified?

Much of our gratification comes from producing something of great value to others and/or ourselves. This gives us a great feeling of satisfaction. Dr. Seligman lists 8 common components of gratification we want to have in the things we pursue:

1. The task is challenging and requires skill.
2. We have to concentrate.
3. There are clear goals.
4. We get immediate feedback.
5. We have deep effortless involvement.
6. There is a sense of control.
7. Sense of self vanishes.
8. Time seems to stop.

Dr. Seligman goes on to talk about depression in today’s world and how widespread it is. It has increased by a huge amount in the last 40 years and the average age of depressed people is much younger today.

Depression is also unexpectedly high in wealthy and healthy countries. The author’s theory is that “an ethos that builds unwarranted self-esteem, espouses victimology, and encourages rampant individualism has contributed to that epidemic.” Another reason is our huge reliance on shortcuts to happiness… online entertainment, drugs, shopping, spectator sports, and high sugar food and drinks. These things are enjoyable in the moment but don’t give us any long-term satisfaction.

A major symptom of depression is self-absorption, which a lot of shortcuts to happiness can feed. Depressed people think about how they feel a great deal of the time. When they detect internal sadness, they ruminate about it, projecting it into the future, this in turn increases their sadness in their life and across all their activities.

What we all need to do more of is realize that there are no shortcuts to the kind of fulfilling gratification we all crave, and realize we need to focus more and more on our goals, taking on big tasks, and increasing our long-term production as well as giving up the constant self-worry and self-absorption.

You may have noticed that really happy people, for the most part, spend the least amount of time home alone, involved in these shortcuts to happiness. They tend to have a rich and fulfilling social life along with jobs, goals, or hobbies they are passionate about. When your life is built around social and productive activities, you get more of that long-term happiness, feeling gratified for days or weeks or even years to come.  

Surefire Goal Success

To have and use goals in our lives is so very, very important and I sure believe that it was when I set a goal years ago to make it to millionaire status, that this decision became the most critical resolution of my financial life.

Goal setting really is a kind of magic, one that really works. Of course, there are a couple of things that truly drive a person to reach their goals. I’ve written about this before but it’s so important in our lives and, besides, when I write about stuff like this, it pushes me to make sure I keep striving to do these things I’m telling you are so good for your life.

One of the critical things that give you a huge push to accomplish whatever goal you set is writing it down on paper or on your computer. You see, for me, when I write it down, especially on paper, and post it somewhere I can easily see it, I get to review it daily which is a really huge help.

In my book, How to Ignite Your Passion for Living, I have a chapter, Chapter 7, entitled “The Surefire Way to Stick with Every Goal”. Now, let me tell you about this while I basically plagiarize my own writing. (Don’t tell my wife!)

In that chapter, I write about how to stick with your goals, including using B-RAM, which stands for Benefits, Reasons, and Motivations. This is a list of clearly defined reasons why you want to go after your chosen goal. Now, how does that work?

First of all, you have to think through what your big dream is. Second, you want to know for sure that that this big dream is what you really want out of life, and you can do that by writing down all the benefits, reasons, and motivations – your B-RAM. Third, write the goal down with a timeframe attached.

After you know what you want and why, and you have set your goal, you need to work out an action plan, breaking the goal into short and medium interim goals and action items. That list, especially when written down, pushes you to achieve what you have set as your goal. This little formula has worked for me with relationships, making tons of money, and even winning a gold medal in tennis at the Huntsman World Senior Games.

Most experts agree that if the benefits are powerful enough and if we have strong enough reasons, then our motivation will burn white hot inside of us, to the point that nothing in the world can stop us. So, in those moments that you may feel discouraged, take out your B-RAM lists and read them over and over again. This will re-motivate you and, again, turn on all your mental and physical juices and energy. The likelihood of you remaining down or wanting to quit will be much, much less. Believe me–I know it works!

So, I really hope that you will try this and maybe even teach it to others like your kids, your friends, and anyone that you truly want to help!

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