BE YOUR OWN PR AGENT–How To Easily Get Free Publicity

On my June 7th blog entitled “Write your way to Credibility” I talk about how writing a simple book and using that book as a business card gives you instant credibility and believe me that has worked wonders for me for many years.  There is another easy “trick” that anyone can use to get tons of free publicity. I learned this lesson from my father, Dr. Edwin O. Haroldsen, who was a great man that came off a farm in Idaho to not only get his PhD but went on to be a big time newspaper man and editor of the national magazine U.S. News and World Report.

I began to learn this “trick” (or lesson) when I was just a kid.  I would go with him to his newspaper office frequently and observe all the hustle and bustle of the writers and editor as they worked away with the noise of the teletype machines in the background.  It was during these times he told me that editors and writers of newspapers, magazines, T.V. and Radio were always on the lookout for good stories and like most people they would like these stories done the quickest and easiest way possible.  He then told me about the “publicity people” that are hired by big companies and celebrities and very wealthy people, but he then said you really don’t need these people because you can do the job yourself.  You do just what they do–you write up a story, your story of success or what’s happening around you that is interesting and unique, and you send it to the media—papers, magazines, TV and radio.  In other words you help out those writers and editors by doing some of their work for them and delivering the story all packaged up and ready to run.  Editors love a good unique, interesting and well written story because it saves them a ton of time.  If it’s a good story they only need to make a few edits to then, bingo, your story appears in print or on the air!

“Really?” you say, “It’s that easy?” Yes, I am saying exactly that!  No, it doesn’t work every time so it’s smart to send to multiple newspapers, magazines, TV and radio stations. But, most importantly you better have a good intriguing, well written story. This can take some time as a well written story will take some time and re-writing.  Re-write it over and over until it’s not only exciting and appealing to you but will also be for other people. Find a few people whose opinion you trust and ask them for their honest feedback—if they find it exciting, editors will too.

I’ve used what my dad taught me many times and had my business and personal stories on the front page of local and national newspapers and yes, even on national TV! These stories increased my credibility but also my business and profits by huge numbers and all that for free. You can do the same thing to enhance and increase your business, a new invention or idea of a product you may have or for your family or your favorite charity. Give it a try!

The Final Step to Wealth

We’ve spent the last few weeks building up to this last step in building your wealth—getting on the fast track using leverage.  Yes, I’m talking about leveraging properties including using bank loans but to really supercharge and speed up the process even faster, you will want to use financial partners.

To do this, you just need a few people looking to invest in a safe, reliable project that will give them a regular and consistent return. Get them to collectively fund a down payment of 20% or more on the property you want to purchase and promise a reasonable return–say a 10% APR, an amount that is definitely higher than the best CD can offer. You should also put in some of your own money to makes the investors feel more secure seeing your confidence in the investment’s potential by also putting your money at risk.

Then when you sell or rent those properties, get the best return possible and get the money back to your investors with a higher than expected rate of return. When they see that you not only lived up to but exceeded their return expectations, you will have created an enthusiastic group of investors for future projects as well as getting wonderful word of mouth that could bring even more money flocking to you.

If you have read the revised edition of my first book, now named The Next Step in Waking up the Financial Genius Inside You, then you probably read Dell Loy Hansen’s letter in the Pre-Foreword thanking me for writing the book which he read when he was flat broke and in college. Dell gives me and my book great credit for giving him the financial formula and path to his great fortune. He followed pretty much everything I suggested in the book and his success was supercharged and sped up big time. He simply brought on some very well healed partners and took really great care of them with good, consistent returns on their money.

He now owns more than a billion dollars’ worth of properties and recently paid around 85 million cash for the Salt Lake professional soccer team “Real Salt Lake” RSL.  I love his P.S. of his letter where he says “Thank you a million, or more appropriately “Thanks a Billion”.  So if you or if my young man seeking advice and a formula want to jump on the super-fast track, go find some wealthy partners and be sure to take good care of them–under promise their rate of return on their investment and then over deliver.

 

Write Your Way to Credibility

We’re building up to the final step in building your wealth as I had advised a very motivated young man not too long ago. The key to this is leveraging your success by bringing financial partners into your plan. This will be the fourth and last step which we will get to next week. But right now, let’s talk about what you need in order to put Step #4 into practice.

A real key item to have in order to bring people in who can help you leverage your efforts is to have a great calling card. You need something so you will be remembered and more importantly that you gives you some instant credibility.  Putting things into print is a sure way to show you are serious and this automatically gives credibility.  It could be a magazine or newspaper article or, even better, a book on the subject or a closely related subject.

I’ve found that the best calling card I’ve ever has been in the form of my books.  Anyone really can write a book, even if you can’t seem to find an agent or publisher or even if you don’t feel that you are much of a writer. There are individuals, businesses and plenty of books and websites to get you started in self-publishing. You don’t even have to do it all—you can hire on people to do any of the work you don’t feel you can do well or don’t have time to learn.

I self-published my first book, printing only 1,000 copies in the beginning, but wow … selling or even just giving the book away gave me a giant boost in credibility and even a little fame. It got me on the front page of the Wall Street Journal and even on NBC’s Today Show. That made it terrifically easy to get potential investors interested in my projects.

In today’s computerized world you can write a book of any length and print just a few dozen copies or a few thousand for a rather small investment. Then you can hand these out like calling cards, use them to start a conversation and list the publication as a credit on anything you post or print up, for anything. Everyone will take you seriously with your name on a good publication.

Practice, Practice, Practice

If you want to super charge and shorten your path to big success, you will need to apply the forth rule I talked about—leveraging your success through other people’s money.  But before you attempt to bring partners into you financial plan you had better get out there and do some small deals so you will know how they work and so if you make some mistakes it’ll be with your own small deals and not with a partner’s money. Think of this as your practice phase.

This kind of phase will allow you to better judge what it will take to make a viable deal. What sounds easy to you on paper is usually such a different thing when you get out there and do it. I can tell you all about my own experiences but until you actually start making deals yourself, what I tell you will really only be theoretical to you. It’s going through all those steps—the  tiny ones as well as the big ones—that will really drive home the lessons I am telling you about here.

And doing some deals with your own money will give you a chance to build a portfolio of investments which you can bring to potential partners. Investing in your own projects with your own money also shows that you have full faith in what you are doing, enough to risk your own funds. This will add to the confidence people will have in you and will make it easier to convince them to invest with you.

The other thing in this phase to remember is that you will make some mistakes. It doesn’t mean this kind of investing isn’t for you, it just means you’re learning. And at least you will be learning and risking just your own dime.

So set yourself up to start making deals. Put money aside to make those first couple of investments. It’s that first big step that will make everything else you have to do that much easier.

The Success That Comes with Mentoring

Last week I started telling you the story of a young man who asked me for some financial advice. His questions and what I had to tell him was too good not to share.  Supercharging your goals is something we can all benefit from.

As I mentioned last week, you must first firmly set your financial goals and then write them down with a time dead line. After that, you can super charge and speed up your attainment of those goals by following these few easy tips:

1. Go out and find a mentor–Mentors are a must!

2. Get your feet wet and get some experience on a few small financial deals.

3. Go out and make yourself the best calling card possible.

4. Use the “Partner Path” to supercharge and speed toward your goal.

Anyone who has followed my blog over the years knows that I became so financially successful by wisely using leverage to buy real estate. I started with small houses, duplexes and small apartment buildings—usually ones that needed to be fixed up—then I rented them out and or sold them. Look at these numbers and the return on investment and you can see just how a person can make a fortune in a short time by using ten to one leverage and selling property for, let’s say, 10% higher price than the price paid for it. This can give a 40 or 50% return on your money or even more … because of leverage.

So, with this as the basic game plan I advised the young man to follow the tips I just gave him.

1. Find a Mentor: A mentor should be someone that has done what you want to do and has been successful at it. I encouraged this young man to meet with his mentor frequently and to pick his or her brain as often as he could.  He was already doing that with me but with how much I travel he was going to need at least a back-up mentor.

Now, how do you find a mentor and more importantly how can you get them to agree to be the mentor? Well, my advice is to use the Onassis model or method.  The Onassis method, as I call it, follows what Aristotle Onassis, did many years ago when starting out to meet the perfect contact so he could import cigarettes from Greece to South America where he lived then.  This is the method I used to meet the billionaire founder of McDonalds, .

When Onassis was a very young man–long before he made his fortune- he wanted to meet a top guy in the cigarette business that could help launch him into his first business deal of importing cigarettes. So basically Onassis just pestered the guy–he simply stood out in front of his office every morning then by the guys gate at night–not saying anything but just looking like he needed help-finally after about 2 weeks the very influential cigarette executive stopped and said to Onassis. “Who are you and what do you want?” From that simple approach Onassis took a giant leap forward into that business, because this top exec told him to go see the main buyer and use his name as a reference.

From that simple strategy, Onassis began his road to become a billionaire.  I used a similar but easier tactic to meet with Ray Kroc,  the billionaire founder of McDonalds. I called his office almost daily asking his secretary for an appointment and after many, many phone calls she said that Ray would meet with me but for only 10 minutes. I flew to San Diego and met with Ray Kroc walking out of his office 2 hours later. Hey, what can I say?  I just asked him to tell me why and how he became such a great success in life and business and as it turned out he loved talking about himself. Who doesn’t?

There are three more items you will want to implement in order to be super successful but let’s save those for next week. In the meantime, think about who you would want as a mentor. Who is doing what you want to do in a very successful way? And what would it take to get a hold of that person and have them mentor you?

Learning From My Journey

Recently I met a young man who had some very big, big dreams for the future. I was quite impressed and fascinated by what he told me he was going to do with his life and, yes, I could easily see myself in him. Well, I had to go back 40 plus years in time to see myself in him but even back then, I too had huge dreams of success. As I listened to him, many sweet memories came back. Those years were such fun and exciting times. I gained both fame and fortune (even though the fame only lasted the traditional 15 minutes but it was great!)

This young man wanted me to give him some advice and help on a plan and formula that may have worked for me and might work for him. So basically I told him my road to riches story, about how I started with nothing but eventually found my fortune, far exceeding my wildest dreams. Back then my dream was to be a millionaire but I ended up with ‘multi’ in front of the word millionaire.

However, being a millionaire wasn’t my first goal. I had initially dreamed of being a NBA basketball star. I had led my American High School team from Ankara, Turkey to a come-from-behind finals victory in the Olympic stadium in Rome. I was on top of the mountain then and thought I could do anything but when I got to Utah State University on a scholarship and found myself sitting on the bench I realized I needed to alter my goals a bit. I went on to tell this young man that I quickly changed my thinking from basketball and broads to books on goal setting and fortune building. I became fixated on making a million dollars and wrote the goal down with a drop dead date—my 30th birthday. And I not only met that goal, I beat it.

So my advice to this kid was this–set a big goal or goals, write those goals down and then be sure to put a time deadline on those goals. I added that it’s also better to set goals around things that you love, like to do, and know you have some talent in.

The next thing I told him was about  the habit I had formed when I was only 19 years old, the habit of keeping a journal of my life and more importantly of my inner most thoughts, or as my dear friend of 50 plus years from my basketball days in Ankara says, “Journal your Journey”. I told this young man that those many journal entries over the years lead me to write a book that not only enhanced my own life but also pushed me to do more. That book gave me virtually instant fame and even added to my fortune. I was so blessed and lucky to eventually sell more than 2 million copies of my first book How to Wake Up the Financial Genius Inside You and that was just the beginning.

I will tell you next week, exactly what I told this young man to do. I’ll explain the ways to super charge and speed up one’s success path and even why he or you or most everyone who really wants to make a big impact on this thing called “human existence” should write a book. And, no, you don’t even have to have a literary agent or a publisher. Have you ever wanted to end up on the front page of the Wall Street Journal or be on the Today Show? Well, I did both and what I talk about next week can help you get there as well.

Super Brain Gives You Anything You Want

Last week I ended my blog with a tease, saying I would give you some secrets and methods of how to train your brain to give you anything you want.  The authors of the book Super Brain say that you need a ‘matrix’ to work from to accomplish whatever goal or goals you set for yourself.  They also make the very powerful point that the “secret isn’t exerting more willpower or beating yourself up for not being perfect. The secret is changing without force.” So to achieve goals and objectives in your life without force you need to create a matrix for making better choices.

Obviously if you are trying to lose weight you wouldn’t set up a matrix that lists thing such as:

1. Eat more meals at fast food places.

2. Buy and stock more ice cream and donuts in the house.

3. Watch more T.V.

4. Drink more beer.

5. Hang out with more overweight people.

For your matrix to work with a weight loss objective you would  much list items that were opposite of those listed above and you would be better  served if the list contained 10 or 12, or even more, positive directions that you would follow.

For example, the book Super Brain gives a wonderful matrix for a positive lifestyle:

1. Have good friends.

2. Don’t isolate yourself.

3. Sustain a lifelong companionship with a spouse or partner.

4. Engage socially in worthwhile projects.

5. Be close with people who have a good lifestyle–habits are contagious.

6. Follow a purpose in life.

7. Leave time for play and relaxation.

8. Keep up satisfying sexual activity.

9. Address issues around anger.

10. Practice stress management.

One last word of wisdom from Super Brain–“Success comes when people act together and failure tends to happen alone.” This last quote from the book certainly has been the case with me and my life with everything from making tons of money to losing weight to being in tip top shape.  I’ve been so blessed to be able to hook up and hang around all the right people who have made it so much easier to start and stick with a particular matrix.

Go ahead and start today by creating your own matrix for what you want most at this time in your life!

 

The Super Brain at 70

Finally, I’ve past the 70 year mark so now I can stop being so focused on my ‘age’.  But I am thinking and acting on maintaining and improving my “Super Health”!  Why, oh why, would I want to do that?  Oh, I don’t know, maybe because great health and longevity are more than a little important to me as it is for most people, especially as we age.

With that in mind, I found myself reading, for the third time, Super Brain by Deepak Chopra, M.D. and Rudolph E. Tanzi, Ph.D. I do so love their subtitle Unleashing the Explosive Power of Your Mind to Maximize Health, Happiness, and Spiritual Well-Being. What a great book!

Even though I was having such a fantastic time, I even thought about this book at my huge 70th birthday bash. My wife Kimberly put together the most amazing party with over 200 people including family and a ton of great friends. We had professional Brazilian dancers and a drum team (my daughter Cammy is on the dance team) plus three talented fire dancers that put on a fantastic show that reflected off our pool with the night lights of the city as a back drop.  And the party went on until 3 a.m.!

That night Chopra’s book popped into my head as I talked to an old tennis friend, Galen Young, who is just short of turning 90 years old. The thing is, Galen is still playing a mean game of tennis (he is currently ranked 10th in doubles and 5th in singles in his age group in the U.S.) He has even set another goal firmly in his super brain–he has decided that he is going to win another gold medal at the Huntsman World Senior Games–and I sure wouldn’t bet against him.

You see, the book Super Brain really does reveal some super secrets and methods to train or program your brain to give you pretty much anything you want.  The authors give some great brain plans for super health and super longevity and good ol’ Galen Young is out there doing it so you know what … anyone of us can do the same thing!

The day after the party I jumped back into the book to re-read and re-dedicate myself to applying the concepts and the methods that Super Brain reveals. Here they are …

Ok, I am teasing you now because we will wait until next week to share those details. If you can’t wait for my blog, by all means, go ahead and buy the book! You’ll want to eventually anyways.

VEM for Great Sleep and a Great Day

Last week I showed you a great way to get past the worrying that keeps you from falling asleep or wakes you up in the middle of the night. But that trick I taught you is not the only thing you can do to get a great night’s sleep and have a great next day. I’ve also found a Very Effective Method (VEM) that not only helps my sleep but gets me ‘jump started’ the next morning on my to do list and  sets a very positive mood and outlook for the day.  And if I don’t use my so called VEM my mornings can be, and usually are, super negative downers. On those days, it takes me hours to lift my mental attitude.

My VEM process begins shortly after lights out. That’s when I review in my mind (or perhaps on paper before lights out) what I want to accomplish the next day.  Next, and more importantly, I start telling myself I’m going to sleep long and deep or I say similar positive affirmations (PA’s) that give my brain that message. Plus–and this is key–I tell myself I am going to wake up in a very, very positive and upbeat mood  and it’s going to be a beautiful and uplifting morning.  You can choose the positive words that you think fit you and your situation but the important thing is to repeat the words over and over in your head so your inner brain really gets the message loud and clear.

As any of my readers that have followed me very long know, I am a huge believer in PA’s. I learned about PA’s many years ago from my near billionaire friend and mentor Paul J. Meyer and what I learned from him helped me in so many ways that I am indebted to him for the rest of my life.  Like many things we learn, I slowly dropped the use of PA’s over time. But then Susan Jeffer’s book Feel the Fear and Do it Anyway reminded me of the great power of sending positive messages to the subconscious mind.  And, wow …what a difference that made. As I outlined in an older blog post, I used several PA’s to help  with my tennis game and, as quick as that, raised my tennis playing  level big time without any extra practice even!

Bottom line is,  I am definitely a “true believer” in the great power of  PA’s–they really do work and they will work for you on just about any part of your  life from sleep improvement to mental moods to, yes, even your tennis  game.

 

Getting Back Those Sweet Dreams with P.A.s

So how well do you sleep at night these days?  Remember when you were a teenager—no problem sleeping then! You’d usually crash out as soon as your head hit the pillow. There was no waking  up in the middle of the night for unknown reasons, no worries keeping your brain from turning off, no waking up for a trip to the bathroom which also woke your worried mind. There was just deep wonderful uninterrupted sleep!  Boy, those were the days!

99% of my readers are definitely not teenagers so it’s likely that, like me, you have experienced many nights of restless sleep—lots of tossing and  turning and waking up worrying about some problem or unknown outcome. The good news is that you are not alone and there are things you can do to help reduce these disruptive moments.

When I wake up in the middle of the night my mind can so quickly go into a highly negative mode and I just lay there being a big time worry wart.  I have discovered that most of us humans, especially  as we age, have brains that seem to automatically lower our natural  mental defenses and logical mature thinking to a very weak state when we  are tired, hence the worried state of mind. To get  back to sleep one can try some of the old methods such as counting sheep but a much better method is to first work on changing that worried mental state. Once the worry is reduced, sleep will come much more readily. But how do you do that?

It’s actually quite simple. Turn the chatter filled with fear filled questions and negative thoughts into inner talk that is filled with positive, supportive statements. Use your P.A.s! PA’s (positive affirmations) can be repeated in your mind the same way those worries and doubts are being echoed over and over. Keeping your positive thoughts generalized and not at all focused on the situation that is worrying you will keep you from taking a “but what if?” detour. So you put aside thoughts of the things that are worrying you and say something like, “I feel relaxed and very, very sleepy,” over and over in your mind. Don’t let anything else creep back in. Repeat the PA and imagine how it feels to be that relaxed and sleep and pretty soon you will actually feel that way, your mind will agree that this is true and you’ll quickly be back in sleep mode. Try it.  It’s amazingly simple and effective!

There is more you can put into your arsenal to insure a good night’s sleep and a relaxed well-rested state of mind. We will go into another very effective method next week but in the meantime, sweet dreams!

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