The 66 Day Habit

I thought that changing the habit of driving on the right side of the road to the left side as I did recently in Ireland was a tough habit to change. Well, believe it or not driving my new car here in America is proving to be just about as hard. Ok, I can hear you asking, how can driving a new car on the right side of the road in the country you grew up in require a person to form a new habit?  Well, the car is different from every car I’ve ever had. It’s a Tesla and it can operate almost completely on its own. So why would that require a change of habit? Because all of us are in the habit of controlling our car and it’s counter-intuitive to turn that power over to the car and its computer.

Especially if you are traveling at 80 miles an hour on the freeway in traffic and going around curves.

I’ve had the Tesla for a little over a month and I am still working on shifting my usual driving habits. I remember reading many years ago that changing or developing a new habit takes 21 days. I think I read that in an old classic book by Maxwell Maltz, Psycho Cybernetics. So here it’s been over a month and I’m still trying to relax and let the car take over.

I began to question the 21-day thing and found out that was a bit of a myth started by Maltz all those years ago. A more recent study done by Phillippa Lally, a health psychologist at University college London, studied 96 people as they tried to change a habit. Her research showed that a change in habit or developing a totally new habit takes a little over 2 months–66 days to be more accurate. This is a very good thing to know because our habits, good and bad, really make or break our entire lives and if we held on to the 21-day myth we could easily become disappointed when we failed to change or develop a habit after 3 weeks. This could cause us to give up.

When I look at my own life with its big ups and downs I can’t help but see where some bad habits have held me back, causing me pain and failure. But then again, when I look at the good habits I have, I can see why it was such a good thing that I worked hard to form them. My dad for example, pushed and pushed me to form the habit of reading good books, which I finally did. I also pushed myself to develop the habit of working out, running, walking a ton and playing tennis virtually every single day and now at almost age 72 I am seeing the huge benefit of this habit and it’s not even hard to do anymore.

I also have to attribute my wealth to forming some very powerful and productive financial habits that have served me so well. Some are very simple, like saving at least 10% of every bit of income, which I did even when I was poor and making only $600 a month. Early on I also formed the habit of reading every financial book I could get my hands on as well as investing every penny I could into wise investments.

So I would plead with you to look at yourself and your habits and make a list of both your good and bad habits noting how the good ones serve and the bad ones aggravate your life and your family. Determine to keep up with the good ones but also add new habits and to change the bad ones. Stick with each new or changed habit for at least 66 days and watch the results! Try also to get your kids, significant other, parents and friends to do the same thing. I pretty sure you won’t be sorry.

A well ingrained habit is second nature and we will do it automatically, even those things we don’t enjoy doing all that much. The thing is, we love the results and if you keep your eye on what good habits can do for you, you can do it 66 times and beyond.

 

 

Employing the AB Split

Yesterday I sat down with a young man who asked for a little mentoring from me.  He had started writing a novel and wanted some coaching as to how he could get a publisher and or a literary agent.  I explained to him, first of all, how tough it was to get a publisher.  There are over 200,000 new books published every year and probably 10 times that many books that try to get published but are turned down.  I told him how I eventually got my first book published and how that didn’t happen until I had sold several hundred thousand copies by myself. Of course, he wanted to know how I did that. What I told him is something that can help anyone to achieve great success with almost any venture they are interested in pursuing.

Many years ago one of my mentors introduced me to a very simple but very powerful method of marketing.  In simple terms it’s called an AB split—it’s an easy way to measure anything from what price is the best price to charge to what words in an advertisement, book title, product name or anything else will be the best to use to grab people’s attention.

You can test two prices in a newspaper ad, for instance, by spending just a few extra bucks to have one ad show a $25 price printed in half the newspapers, then list a $45 price in the other half of the print run.  After looking at the orders you receive, you will know which price your customers preferred by simply counting up the orders you received for each price listed. The same AB split can be used with snail mailings or internet marketing, radio, TV or phone solicitations. And that’s just the beginning.  You can test what title would be best for a new book, or the best headline for an advertisement or the best words and story to tell in the body copy of a lengthy ad.

When I couldn’t get a publisher to take on my first book I began using the AB split method and quickly and quite inexpensively found out that the “How to Wake up the Financial Genius Inside You” title of the book and the headline in my advertisements was far superior to the headline “How to Become a Millionaire”.  I then used the AB split to discover what price was best, using newspapers, mailings and TV ads.  Wow, once I found the best price and the best headlines and body copy to use, things went crazy as I began advertising just about everywhere, in newspapers, radio, TV and mass mailings.  The orders came rolling in by the thousands and eventually that money led me to publish a newsletter that morphed into a magazine with over 50,000 subscribers.  All of that, plus some, coming primarily from the use of the AB split method.

I don’t know what the young man who wants to be a big time novelist will do with what I told him but if he applies the AB concept to getting his book out there and sticks with it, I’m pretty sure he’ll soon see huge numbers for his book along with many lifetime rewards and a ton of satisfaction.

Real Estate Investing: The Advantages Never Change

Yesterday I was going through a bunch of old files and I came across a large envelope that my good friend Joe Sugarman sent me. Joe is the founder of the company that introduced the Blueblocker sunglasses that sold millions, making Joe a very, very rich man. In the package was a few of my old ads that Joe had kept.  On the old yellowed paper I re-read one of my first half page ads printed in the Wall Street Journal on January 25, 1977. The headline read “How to Achieve Total Financial Freedom”.  I am totally convinced that the reason the ad sold so many copies of my first book, How to Wake Up the Financial Genius Inside You, had less to do with the semi-catchy headline than the sub-header that read, “Millionaires Are Not 100 Times Smarter Than You, They Just Know The Wealth Formula”. I’m sure that most people read that and it rang true to them. Because it is true.

In the body of the ad I went on to say, “Millionaires are not 100 or even 10 times smarter than you , but it is a fact that millionaires are making 10 to 50 or even 100 times more than you.” Additionally, I should consider that millionaires are not working 100 or even 20 times harder or longer than you either. There are not enough hours in the day to work 20 times longer than your average worker! And now, 38 years later, I can clearly see that the formula to making big money and accumulating great wealth is basically the same today as it was way back then.

I can tell you for sure that if I were just starting out now as a young man without any money to speak of, just like I was years ago, I would pursue the same path as I did back then.  The only difference would be that I might be a little more aggressive today than I was then. Today’s market is ripe for the picking!  For the most part the only push back that I have had in recent years from readers of the Financial Genius book is that buying properties at the prices given in the book are just not possible in today’s market.  And those critics are absolutely correct, but the ratios are still pretty much the same.  In other words today you can’t find “dirt bag” properties for prices like $40,000 or $50,000 in most markets. And that’s correct.  But the ratios for what you can make on your investment are still the same.

In many cases, you can gain a 33% value increase on a dirt bag property you fix up. On a $50,000 property, that would be a little more than $66,000. But today, you may have to pay $120,000 or $200,000 dollars for a beat up property but after fixing it up, you could sell the $120,000 purchase for at least $159,000 and the $200,000 investment for $266,000 or more. Yes, these numbers don’t take into account the money you spent on fixing it up, but if you leveraged the deal with a mortgage–using someone else’s money to make money–you will find that the return on your investment goes up a ton and will usually more than make up for your fix up expenses.  So bottom line here is don’t get hung up on the lower price examples in the book, invest and pay attention to the percentages you can gain.

To help with that, I have recently updated my Financial Genius book. It will be going to the printer before too long and I will let you know here when it’s ready for ordering.

The Failing of Stock Market Investments: Human Nature

In last week’s blog I talked about the wild stock market moves and the huge sell off, which was followed quickly by a rebound of prices. Since then we’ve had another pull back of prices once again erasing some of the gains. Some people would point to the big spring back of prices and make the argument against my conclusion that for most people investing in ‘real estate’ is a much better place for their money.

It is true that, in most cases, the market does rebound and in the long run you can make some money there as long as you buy good growing companies. The key here, as Warren Buffett has preached for years, is to buy the right stocks and hold them for the very long term. The big problem, however, is most people don’t do that. Why? It seems to be connected to our human nature. You see, when many, if not most, people buy a stock and they see it gain, say 50%, they sell it because, as I heard hundreds of times when I was a stock broker, “Hey, you can’t go broke taking a profit!” But the thing is, that stock may end up being the next Microsoft or Apple Computer company, subsequently moving up another 50% or 100% or 1000% or more over time.

On the other side, there’s the typical part time stock investor who buys a stock at $20 only to watch it drop to $10 a share, says to themselves, “I am not going to take a loss on this so I won’t sell it now.” So they hold on and wait. Over time I think you can guess what will happen. Yep, those kind of investors end up with a portfolio full of crummy, terrible, loser stocks. They kept the ones that went down and sold the ones that went up.

A big part of the problem with stocks is anyone can quickly and easily buy or sell with very little effort and that can lead to impulsive decisions. Greed and fear can cause that quick buying and selling of stock reaction–usually not a good idea. However with income producing real estate, impulse buying or selling doesn’t usually happen since it all takes more time and, of course, more effort.

But because of that ‘time and effort’ factor, most people that buy income producing properties buy and hold for the long term and if they’ve done it even half right they are collecting enough income in rents to more than cover their expenses which gives them the great benefit of being able to wait–sometimes for a very long time–until they can sell the property for a sizable gain! That’s why I love real estate.  It is also what primarily got me to leave the stock business and move into the real estate investing business. I do hope if you are not already investing in real estate, you’ll start very soon.

A Case for Diversification

Wow! What a wild stock market we’ve had the last few days. Over a trillion dollars in lost value. Can you imagine having virtually all your asset held in stocks? I was asked the other night at a party, by a person that apparently was hurt pretty badly by this, how much money this huge sell off of stocks cost me. I answered that it had virtually no impact on my assets and or net worth. How is this possible? Well, it’s simple … I own just one small position in one publicly traded stock. Maybe in the long run the market drop will have an effect on real estate property values–that’s where I have almost all my net worth– but I very much doubt it.

Yes, I used to be a stock broker many, many years ago and would buy and sell stock for myself frequently, but I learned the hard way that even very smart people can lose money very quickly in the stock market. Even if you buy great stocks and those companies are making money and doing well, if the overall market takes a big hit like it has done the last few days, your good strong company stock usually goes down with the market. One of the big reasons I moved almost all my assets into improved, rent generating real estate is because I had a least some control over the asset that I owned. You see, with stocks, you not only don’t control the company or the people that are running the company, but you have no control over what the overall stock market is doing.

You may be thinking, “Okay, I agree with all that but putting my money in improved real estate takes a lot of work and effort.” And you would be correct. It does take work but the rewards can be so great and much of the work can be turned over to others. I’ve certainly found that to be true and the huge surprise and benefit to me was that I found people that do a better job finding, fixing and managing the properties than I do, or I should say “did”. I’m a big time delegator now.

At a minimum, I would encourage you and anyone that will listen to not put all your eggs in that one ‘stock basket’. Diversity is the smart thing to do and, yes, even though I own very little stock, I do make sure I diversify my asset by owning different kinds of real estate. I own everything from triple net lease buildings with national company tenants to development of storage units to small retail strip malls and even a bit of raw land. A bit of cash always being set aside is a good idea too.

I encourage you to take time to plan out your asset strategy. Don’t be like the majority of Americans who seem to spend a lot more time planning their vacation that they do planning the financial life!

 

 

Money vs. Love

Last weekend we had our yearly Haroldsen/Baird reunion at our home and, oh, what a feast we had! We stand and sit around telling family stories and retelling the classic and most choice stories of past get-togethers and trips. Yes, there was some great food too but when it came down to it, it really was more a feast of love and interaction. That reminded me of a very important idea that I’d like to remind all of you about too.

For years I’ve preached over and over about the basic and best formulas for going out in the world to get and keep lots of money and I think that’s very important. Succeeding in financial matters really can improve and lift your life and those loved ones around you.  But, never let that ‘money getting’ get in the way of love.

Recently I listened to an author who had just written a book about that huge mine disaster that trapped 33 miners for 69 days, back in 2010 in Chile. When those survivors finally escaped that pit of hell, what they said was very instructive for those who would listen and learn from their experience.  Did any of them think about their houses or their money while they hoped and waited to be rescued?  No, they did not.  Their minds and hearts were fixated on their loved ones … their wives, kids, parents and other people they loved. When our lives are on the line, most everyone realizes what the most important part of their existence is and money is quickly and easily pushed out of our heads by thoughts of those that we love and those that love us. But we don’t need to wait until something terrible happens to remember what really matters.

Back when I was giving seminars, I used to ask the audience, by a show of hands, how many people would like to make and have a net worth of one million dollars. Just about every hand in the audience went up.  I would follow the same line of question with higher numbers: Who would like 10 million and then 100 million dollars? About the same number of hands went shooting into the air.  Then I would ask the question with a bigger number but with a much bigger difference: How many people here would like to make and have a billion dollar net worth, but when you got to the top of that huge financial mountain you arrived there only to find out you didn’t have any friends or relatives that liked you, and certainly didn’t love you, and none of them wanted to be near where you were—you would be totally cut off? There was always a few hands that were raised, very few, but all of those that had their hands in the air were, well, teenagers.

I’m not saying that you shouldn’t set your goals high and go after your fortune and keep on building it bigger and bigger. I mean only that you should think about all the good you can do in the world with that fortune. Always, always, always remember that giving and receiving love is infinitely more important and lifts your soul and your happiness in life to a much higher level than any amount of money ever would. Then live your life giving focus to the things that really matter as well as your big financial goals.

The Power of Unchangeable Deadlines

Here I am sitting in the Los Angeles on the way to Kauai. I know poor us, right? But what a day! Got up early to bury a rattle snake, fix a broken sprinkler pipe, negotiate the multi-million dollar sale of a property that I’ve been wanting to sell off, pick up the paperwork, write emails to the office and others, do a last check on the swimming pool motor, double check to make sure we have enough gas to make it to the airport, get packed for our trip, etcetera, etcetera, etcetera.  It was quite a morning but so much better than the day before with all the stress and worry about the tight schedule we had today.  But why had I been so stressed?

Well, it’s simple. Before we have a big day planned, whether it’s a trip, a big event or a similar massive change from what we usually do, most of us are filled with stress over the great unknown outcome of all we have to do. When we get going on all the tasks that need to be done, then the stress starts to go away because we are so involved with the ‘doing’.  What’s so amazing to me is that most of us humans can and do get so focused and determined to get these time sensitive and necessary jobs done that we can and do manage to get tons more done than on a normal day. We can amaze ourselves at the efficiency and effectiveness with which we get things done.

I am pretty sure you have, in the past, experienced the same thing as I did these last two days.  I’m so impressed how efficient I can become if I have absolute deadlines that I have to meet. You know, like an airline departure time that won’t wait for me.

I guess we can say that one of the great powers of goal setting is in its time limits. In this case, it’s time limits that are set by others, time frames that can’t and won’t be changed for us.  And that’s probably a good thing.  The problem we have when we set goals for ourselves, whether they are physical, family, health or wealth goals, is that we can cop out and change those goals along the way.  If we can somehow set those goals in real, immovable ways, kind of like an airline flight

Think about that and see if you can come up with a plan or a method that might create for you a deadline that you won’t think about changing or that really is absolutely unchangeable so you can’t even begin to think about not hitting your goal! What would do that for you?

 

Sweet Sweat Equity

When I first learned, from my mentor and friend Larry Rosenberg, how I could actually make a 50%, 60%, 70% and even 100% return on my money, I was blown away because I knew exactly what those kind of returns could do to a small amount of money over time. And believe me back then, a small amount of money was all I had.

I remember vividly the first dirt bag property I bought.  It was a little house that was ugly on the outside and a mess on the inside. But this little ugly and messy house didn’t really need anything more than a major clean up, new carpet and a fresh coat of paint inside and out. The problem was I used almost all of my cash for the down payment.  So, I knew I couldn’t afford what contractors wanted to charge for the work and the materials that were needed to turn this dirt bag property into a beautiful cottage.

So what did that leave me? Sure, I probably could have borrowed enough to cover the contractor’s bids from relatives, friends or a bank but that would cut into my overall profits on the deal. So what did I do?  I just rolled up my sleeves and went to work.  Yes, it was some dirty, hard work but wow did it ever pay off!

I’m not a professional painter and I really didn’t have experience laying carpet but I quickly figured it out.  I can’t say that it was fun but when the project was done and I looked at that dolled up house it gave me quite a bit of satisfaction and a huge a sense of accomplishment.  But I also must say that my satisfaction soared to new heights when I sold the doll house for a big fat return on my investment and that, my friends, is what your own sweat efforts, or ‘sweat equity’, is all about. Wow. Can it ever pay some very handsome returns! And don’t ever forget how those returns of 50, 60 and even 100% can turn a small amount of money into millions over time.

I will admit that a bit later in my investing career, as things were speeding up, I finally got to the point when I figured that my time spent doing all that physical work was robbing me of time that could be much better spent with much larger rewards.  What I mean is that I realized at that point I could make more money by spending more time finding good deals and getting others to do the physical work, than doing the work myself. I could put in more time to make more offers, negotiate more deals and do the paper work needed to figure out what deals to buy and how to finance them. I traded sweat effort for brain effort.

This mental part really is also sweat equity. It’s actually the brain sweat that will give you the biggest returns on your money.  Both physical and mental sweat equity are critical and necessary and you can do both. You need to get to the right point in your growth so you can delegate the physical jobs to speed up your efforts and really grow those returns!

 

 

 

 

 

The Discipline Hurdle

If you truly want to be wealthy then it’s virtually a must for us average humans to do it through wise investing. But you might say, “Hey, what about the person who doesn’t have any money to invest, even in the smallest property?”  So the question becomes, how can you begin without a dime to your name?  Well, you build a nest egg. Of course, that begs the question, how do you get that beginning nest egg to start your investment program?

Most of us know that the traditional way to build a nest egg is through savings.  For many people that’s a big fat “ouch!” When you take a close look at the average American family, you see that the rate of savings has been in a steady downtrend the last few years.  When someone is asked why they don’t have any savings they usually respond with something like “I can’t afford to put any money aside. I barely break even. By the end of the month, nothing is left over.”

The people that say this are usually the same ones that, even after they get a raise, nothing changes. They are forever stuck at breaking even at the end of the month or, worse, going into debt.

So what’s the real problem here?  In a word it’s usually discipline, or more accurately, the lack of discipline.  When you are saying to yourself, “I just had to buy that new coat (or dress, suit, latest and greatest cell phone, computer, new car, etc.)”, or “We’ve been scrimping so long we deserve to treat ourselves to a very nice night out on the town or a vacation,” you are also saying that you’ll never be wealthy and are likely to be a ‘wage slave’ your entire life.

In order to be able to start an investment program, you must be tough on yourself and fully realize there is a huge difference in what you ‘need’ verses what you ‘want’. Once you have arrived at the point of understanding that, then you may well be on your way to great riches and maybe even wealth beyond your wildest dreams. That is what happened to me.  Unfortunately I can’t remember who or what book taught me the big difference between need and want, but once I learned that lesson and applied the needed discipline, I was able to save thousands of dollars in one year and that launched my investment program.

Of course, once you’ve built up that “nest egg” you must be wise and put it to work with great care.  When I began my investments, I was in a big hurry so I used a lot of OPM (Other People’s Money) as well as sweat equity which propelled my return on investment by leaps and bounds. I’ll talk more about just what worked for me in next week’s blog but in the meantime, consider the fact that your biggest hurdle to the wealth and financial security you are craving is one less vacation a year, one less shopping spree a month, one less night eating out each week and one less fancy coffee each day. When you think about it, that really isn’t too much to ask of yourself. Not for the chance to make a fortune.

After 37 years the same FINANCIAL FORMULA STILL WORKS

I was going through a bunch of old documents, notes, and papers the other day and came across the very first article ever written about me in the local newspaper.  The headline read “So Here’s How to Go About Making that First Million”. That was in the Salt Lake Tribune clear back on January 18, 1978

They quoted me as saying “…the best way to get rich with someone else’s money is through loans–mortgage and real estate loans.”

Now we fast forward 37 years and guess what?, That old method of getting rich, for most people, is still the best and most reliable way to make your first or second or fifth million. I did however get a big kick out of reading my example and some of the numbers of how you make a 100% return on a simple investment, such as a small house.  It was the small numbers that made me smile.  I had been quoted as saying:

“If you have $5,000 to put down on a $50,000 house and you borrow the other $45,000 to purchase the house, you can compound your investment by 100% if that house increases in value by $5,000 over one year”.

Most casual readers would quickly say or think, “Wait a minute, where can you find a house that you can buy for 50k?  They don’t exist anymore.” If you say that, of course you are right about finding a 50k house but that doesn’t mean the same formula used back then won’t work today.

That financial formula for great wealth is still the same today, but you do need to add something–simply a zero to each of the dollar numbers.  It’s the ratios that give you the 100% return on your money.  You are right if you are thinking that 10% increase in value won’t just happen by itself though. That is unless you are really lucky and we have 10% inflation in one year. But don’t count on that. However, you might be able to buy a house at a real bargain price then make cosmetic improvements which costs money and or your time and efforts but that may well increase the value by 10%.  Of course with the additional money you put to fix it, it may reduce your overall return to 50% or 75%.  But still, those kinds of returns will almost certainly make you a million or multi-millions over time.

Go ahead and google “compound table calculator” and see how quickly 50% or 75% returns increases $5,000 dollars into a million dollars! You may be shocked; especially what it turns into in 15 or 20 years.

 

 

 

 

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