144 Years … or Close to it!

“Multi-Millionaire dies at Age 144!”

That was the audacious headline of a full page article in Denver’s Rocky Mountain News that ran many years ago. It was not exactly an article but it looked like one. It actually was an advertisement of mine. The very first response I received was from the Federal Trade Commission giving me a “cease and desist” order. They said it was false advertising. I responded back to them that they needed to read the entire ad. Yes, the headline was a bit misleading but in the body copy that followed I made it very clear that the 144 year age thing had not been achieved yet, but was my goal. Although I lost the argument and never ran the ad again, the point I was making was, and still is, valid.

What was the ad all about? It was about goal setting and more importantly setting goals for great health and a very long life. And think about it–you can’t prove that I won’t reach this lofty goal as long as I am still alive so as far as we’re all concerned, it’s still a possibility. I agree that hitting age 144 is not very likely, especially since no one in earth’s history has come anywhere close to that. The oldest verified person on record was Jeanne Calment of France, who made it to 122.But whether I get there or not is not the point. The point is I have a goal that is going to drive me to do the best I can.

So, you see, this goal is not about feeding some delusion but rather it is about setting a goal that acts as a constant reminder to choose paths that will move one towards that goal or at least get one close to it. The 144 year goal, for me, is a constant reminder and pointer to eat the best foods, stay physically active, read the best books on health and longevity, and hang around people that have good health goals as well.

So, that’s my message for this week. It’s a short message but I think you get it. So, regardless of how lofty they may be, why not set health and longevity goals for yourself right now!