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BE YOUR OWN PR AGENT–How To Easily Get Free Publicity

June 20, 2014 by  
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On my June 7th blog entitled “Write your way to Credibility” I talk about how writing a simple book and using that book as a business card gives you instant credibility and believe me that has worked wonders for me for many years.  There is another easy “trick” that anyone can use to get tons of free publicity. I learned this lesson from my father, Dr. Edwin O. Haroldsen, who was a great man that came off a farm in Idaho to not only get his PhD but went on to be a big time newspaper man and editor of the national magazine U.S. News and World Report.

I began to learn this “trick” (or lesson) when I was just a kid.  I would go with him to his newspaper office frequently and observe all the hustle and bustle of the writers and editor as they worked away with the noise of the teletype machines in the background.  It was during these times he told me that editors and writers of newspapers, magazines, T.V. and Radio were always on the lookout for good stories and like most people they would like these stories done the quickest and easiest way possible.  He then told me about the “publicity people” that are hired by big companies and celebrities and very wealthy people, but he then said you really don’t need these people because you can do the job yourself.  You do just what they do–you write up a story, your story of success or what’s happening around you that is interesting and unique, and you send it to the media—papers, magazines, TV and radio.  In other words you help out those writers and editors by doing some of their work for them and delivering the story all packaged up and ready to run.  Editors love a good unique, interesting and well written story because it saves them a ton of time.  If it’s a good story they only need to make a few edits to then, bingo, your story appears in print or on the air!

“Really?” you say, “It’s that easy?” Yes, I am saying exactly that!  No, it doesn’t work every time so it’s smart to send to multiple newspapers, magazines, TV and radio stations. But, most importantly you better have a good intriguing, well written story. This can take some time as a well written story will take some time and re-writing.  Re-write it over and over until it’s not only exciting and appealing to you but will also be for other people. Find a few people whose opinion you trust and ask them for their honest feedback—if they find it exciting, editors will too.

I’ve used what my dad taught me many times and had my business and personal stories on the front page of local and national newspapers and yes, even on national TV! These stories increased my credibility but also my business and profits by huge numbers and all that for free. You can do the same thing to enhance and increase your business, a new invention or idea of a product you may have or for your family or your favorite charity. Give it a try!

Writing Down Your Goals

January 4, 2013 by  
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Since we’ve just started a new year I must say something about renewing and re-dedicating ourselves to our life goals. And there is one super strong and time proven aid I would strongly suggest you use to increase your odds of hitting your goals. It’s something I talk about in my book “How to Ignite Your Passion for Living” but I have another source to show you just how powerful it can be.

For Christmas my son David gave me a book called “The Power of Habit” by Charles Duhigg and WOW what a great book. Duhigg relies on scientific studies to dissect what it takes to form a new habit or dump a habit that you don’t like. In future blogs I want to talk more about “The Power of Habit” but for now I want to address one simple but profound Scottish study that is Duhigg addresses.

In this study a psychologist recruited 60 patients that just had hip or knee replacement surgery. Having personally experienced double hip replacement in the same surgery I know just how painful this kind of surgery can be. Most people don’t want to even move afterward, let alone start walking even though their rehabilitation requires it. This psychologist gave each patient a booklet after their surgeries that detailed their rehab schedule, and in the back were 13 additional pages –one for each week–with blank spaces and instructions:

“My goals for this week are ________________? Write down exactly what you are going to do. For example, if you are going to go for a walk this week, write down where and when you are going to walk.”

Patients were asked to fill in each of those pages with specific plans. After their rehabilitation period the psychologist compared the recovery results of those that filled out the pages and those that did not. Duhigg notes that “It seems absurd to think that giving people a few pieces of blank paper might make a difference in how quickly they recover from surgery.” But it did. Those patients that wrote down their goals recovered much faster than those who didn’t write down a thing.

The great lesson and a lesson that I’ve preached to myself and others for years is we greatly improve our chance of success many times over if we simply write our goals down!  Financial goals, physical goals, family and social goals … it works on all of them. I would also add that you shouldn’t forget to put down the date by which you want to accomplish those goals.

You can read more about goal setting and how written goals can help you in my book  “How to Ignite Your Passion for Living” which is on sale right now on my website.