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Bigger Rewards Than Money

July 8, 2017 by  
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It’s tons of fun making big money and it can help your life in so many ways. It not only allows you to live in a wonderful home, or even a mansion, but it gives you a chance to see the wonders of this great world of ours. On top of that, you can easily be a great giver to others including charities, struggling students, homeless people, and the sick.

Even with all these advantages, there are still other great rewards that supercharge your brain and give you big feelings of satisfaction, inner peace and happiness. And what would that be? Read the text message I recently received and I think you will see what reward I am talking about.

“Dear Mark: To me–now hold on big fella–you are a celebrity. It was such a privilege to have finally met you recently. I’ve wanted to do this for the 41 years that I’ve applied your basic fundamentals of real estate investment (coupled with my father’s teachings and influence with his rental property as a young boy) and learned and implemented from my first real estate book, HOW TO WAKE UP THE FINANCIAL GENIUS INSIDE YOU, in my year of marriage. It instilled confidence and was easy to understand. I’ve had “Fire in the Belly” ever since.

“That picture of you standing next to a Mercedes hood ornament screamed with success, at the time, in the advertisement of your book. I’ve had business mentors in my life, all unaware of the far and wide ripple of influence they’ve had in my life, unless I tell or have told them. And all of which were many years after the fact. You are one of those mentors that I’ve not had the opportunity to personally acknowledge and thank.

“So, thanks a million or better said, a few hundred million and even most likely, a billion times over. 🙂 How many millionaires/billionaires you created? I can’t imagine! Hopefully this created wealth has been used to parlay, edify and lift others in doing good things. It has for me. This is all I hope to do, as I attempt to keep all things in proper balance and perspective. You have blessed my family, me, and many other lives. Thank you most sincerely,

Scott C. Keller, CEO/President of Keller Investment Properties (KIP)”

I’m told that Scott’s net worth is well into the 9 digits and has been there for many years! So, I think you can probably guess how receiving this text made me feel and I sincerely hope you, the reader, are super financially successful and coach, help out, and teach others along the way! The feeling you get from doing so is as big a reward as the money, if not bigger.

Losing Out to Fear

May 5, 2017 by  
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I am totally convinced that most people don’t end up making big money–especially when you are talking millions of dollars—not because they aren’t smart enough but because of their fears. It is a fear of failing and/or the fear of losing what little money they may have. Believe me, I totally understand those fears because that is exactly what held me back for a long time.  But that’s when my wonderful friend and mentor, Larry Rosenberg stepped in and gave me the courage to overcome my fears or at least reduce my level of fear. At the same time, he showed me exactly how to do the big deals and reduce the risks which, of course, reduced the amount of fear I had.

Don’t get me wrong there are always risks but even so, Larry convinced me that if I wanted to hit it really big, I would have to take some bigger risks. At that point, I reasoned with myself and agreed with that old saying, “Better to try and fail than never to try at all.”  I never forgot being told repeatedly when I was young, “Nothing ventured, nothing gained.”

There is no question that when you use financial leverage on a purchase that you increase the risk to yourself.  Like that old example I’ve used over and over—if you put 10% down on a $500,000 dollar property, you could lose all your money if that property dropped in value by 10% and you had to sell it. That’s $50k gone just like that.

That kind of risk is scary but on the other hand, if that property increases in value by 10% then you’ve just doubled your money or made a 100% return. Remember what huge numbers 100% returns do to your money over time–just one penny compounded at 100% a year grows to well over $10 million in just 30 years! That’s the great power of compounding. Of course, you can reduce your risks, big time, by using your brain and your brawn to fix up a property which greatly increases the chance of raising its value and greatly reduces your risk.

If you want to reduce your risk even more, you may want to do what one of my long time students did early on in his acquisition of property. I’m talking about Dell Loy Hansen who now owns properties valued in the billions. He started from scratch after he read my first book, How to Wake Up the Financial Genius Inside You. How did he reduce his risk?  He went out and found partners which allowed him to buy property with much bigger down payments, so they went into these investments with a lot more equity and hence less risk. That, of course, reduces the possible return on the amount invested but, for Mr. Hansen, it greatly increased his leverage and allowed him to buy bigger and bigger properties, hence his multibillion-dollar portfolio.

So remember, if you want to hit it big, be prepared to take some risks and if you want to cut those risks a bit, go find some good partners to share in the initial down payment. Just be sure to take good care of those partners.

 

 

The Easier Way to Reach Your Goals

November 12, 2016 by  
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Okay, first of all, there is no particularly ‘easy’ way to reach your goals but there are certainly easier ways and harder ways. Whether your goal is to make a million dollars, write a bestselling book or visit 100 different countries, the easier way to reach those goals includes a very simple thing … making lists. And I don’t mean in your head. I mean writing that list down. Why does writing out a list make reaching a goal easier? Because if you write it down it does some very good stuff inside your brain.

Chapter 7 in Henriette Klauser’s wonderful little book entitled Write It Down, MAKE IT HAPPEN tells the great story of her friend Sydne who turned her life around mainly from the single action of writing down her list of goals. Klauser says, “Writing a list gets it out of your head. Heads can be dark swamps, the conversations, the constant chatter, whatever you want to call it, keeps interfering. Writing a list gets it out of the swamp, onto paper. You can see a list in black and white and it’s real. When you reduce your goals to a list, it helps keep your focus.”

So, if you write your goals it basically changes things in your brain. She goes on to say that if your lists are very specific your brain will more likely help you reach those goals. “When you are vague and general, you are safe. Get to the essence of it; that’s when things happen. Nothing can happen when you’re generalized and safe–nothing changes.” When the writing of those lists put Sydne on the path of reaching virtually all her goals, her motto then became simply “Do it easy.”

The author’s advice is to “use listing as an opportunity to crystallize your intent–to learn what matters most to you.” She goes on to say, “Keep that list handy, and look at it regularly, especially if you lose heart or feel scared. Emblazon it in your mind. Repeat to yourself ‘This is what I want and it is waiting for me.’” Remember, keep your list very specific even for things such as buying a car. As the author says, “Don’t simply write ‘car’, write the type of car with make, model, and mileage.”

I must say that goal setting and writing down the specifics has changed my brain and improved my life in many and huge ways. When I was 27 years old I set the very specific goal to make a million dollars by the time I was 30 and yes I wrote it down and looked at that written goal on a regular basis. I went to work to find ways and means, along with great help from a couple of fantastic mentors, to hit my target. Oops I missed the goal, that is I missed the date by one year but reached it at age 31. Pretty much the same thing happened when I set the written goal to write a bestselling book. That book was How to Wake Up the Financial Genius Inside You which eventually sold over one million copies.

I am absolutely convinced that writing it down did in fact change my brain and made it all happen.  I know that it works and if you are not already writing your specific lists of goals down, I hope you start doing so right now.

 

 

Fast Track to Billion$ with Friends

February 20, 2015 by  
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I hope you saw the great wisdom of Brian Tracy’s words of advice of to surround yourself with the ‘right people’ aka RP.  (See my February 13th blog post.)  Those ‘right people’ are, for you, the people that have excelled in an area of life that you want to be super successful in as well.

When I was young it was all about money and, yes, a little bit of fame too. I must admit that excelling in the money department and my path to multi millions couldn’t have been done without the help, coaching and direction of certain RP in my life.  Those people were a god send. Knowing them paid off really big time for me.

But my climb up the money mountain has been eclipsed by a young man who read my first book, How to Wake Up the Financial Genius Inside You.  This university student started with nothing but quickly saw the genius behind the RP idea and was smart enough to approach a his own set of people. His RP helped push him to buy income producing property now worth3 billion dollars. Whereas I mainly approached people that could coach me and direct me this young guy approached super wealthy people and brought them in as partners.  In addition to his real estate empire he paid north of 70 million dollars in cash for the professional soccer team Real Salt Lake. This young man’s name is Dell Loy Hansen.

Part of the key to Dell’s success was taking good care of his partners. He made these great deals with them and so they in turn told others about their success including people with money. Having more people willing to invest with him allowed him to buy more and bigger properties.

So whatever your dreams are, if you want to hit it big, the path is much shorter and faster if you find the RP to surround yourself with and to work with. I also want to stress that there are many, many other good reasons to seek out and associate with those RP and for reasons much more valuable than money. I’m talking about the great life-long friendships you make and the wonderful warm relationships and experiences those alone can bring.

 

The Rug Merchant of Tangiers

December 12, 2014 by  
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Today I’d like to add a footnote to last week’s blog on the theme of negotiation.  Many years ago I took a group of investors to Tangiers in Northern Africa, both for fun and for a seminar I was to put on for them. And what a seminar it was! The best part, however, was a lesson that was learned from a rug merchant in Tangier’s.

While on this trip we all took a tour. The talkative guides took us through the narrow, winding back streets, through the open markets with their pungent odors and all kinds of interesting and colorful people.  Then, after half an hour’s stop at the Kasbah, we finally ended up at a rug merchant’s large second-floor shop.

Even though I was paying for this tour, no one had bothered to tell me where we’d end up. It was there in the next hour or so that the big lesson was learned by all of us, a lesson in the art of negotiating.  We were all hot and tired but sitting comfortably on mounds of beautiful Oriental rugs. Our gracious host began telling the group about the uniqueness of his rugs then his troupe of articulate salespeople went on to sell their captive audience on the quality of the rugs.

Interestingly enough, they also explained the custom of haggling over price.  They would be offended if we were to accept their first price without some sporty bargaining. Priming the crowed into a jovial joking mood, the merchant asked someone to make an offer on a rug he said was for sale at $4500 dollars. One of the guys in my group offered $500 dollars. After a lot of back and forth the rug was sold for $1200 dollars. The buyer had been assured that its value was over $2000 dollars. I found out later that the buyer had it appraised in the USA for a mere $600 dollars.  Oops! There was lesson learned there for certain, a lesson that happens to be about one of the oldest tricks in the old negotiating handbook. That is, you start with a very high price to give the illusion of a bargain when the price is dramatically cut.

I’ve used this method many times on both the buyer’s side and when selling a property and you probably have too. You can read more about the rug merchant and related negotiation techniques in my book How to Wake Up the Financial Genius Inside You.

 

 

Sensational Free Publicity

June 27, 2014 by  
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I have a few more thoughts on the idea of “Free Publicity”. I have this incredible story of how I ended up on the front page of the Philadelphia Inquirer nearly for free due to a simple marketing gimmick. That front page article got me a huge boost in sales for the book I was promoting then showing just how impactful media exposure can be for your business.

This all started when I talked my way on to a small radio show for a very short interview. Before this though, I had come up with a unique way to market my book. It was simple and very effective but not nearly as effective as when I had that radio audience.  Being on that radio program for even the short time I was turned my marketing trick into a much bigger push than I ever imagined I’d have from it.

On the air, I said that the next day I would be at the main downtown square of Philadelphia giving away money! That’s right I told the listeners that there would be “free money” given away the next day at noon. You see, what I had done previously with mediocre results was to put a one dollar bill in an envelope with the words “take this 1 dollar bill and add 9 dollars to it and buy my book How to Wake Up the Financial Genius Inside You from your local book store or via mail”. Prior to my Philadelphia experience I had limited results with this little gimmicky marketing idea but that all changed the day after the interview.

When I got to the town square I was shocked to see something like 600 or 800 people jammed into that small space. Nevertheless, I began handing out the envelopes, which caused a huge rush toward me, so much so that I was scared that I might be crushed. I then began throwing 5 or 10 envelopes at a time as far from me as I could. It all turned into a mad circus and then suddenly I was being escorted by 2 policemen into a retail store and out the back door. The policemen were very nice and explained that I was causing a near riot and they were afraid someone would get hurt.

I was very upset and went back to my hotel thinking that I had failed, since I had only given away maybe 200-300 envelopes which would not help my book sales by much. But the next morning I was shocked  and elated to see my picture on the front page with me in the middle of that huge crowd as I was flinging the dollar filled envelopes into the air. Wow! My book sales spiked and I was a very happy camper.

I got all that publicity and that huge bump in books sales for a truly tiny amount of cash. And all that came from some pretty simple steps. Bottom line lesson here is, if you want free publicity, use your creative brain to come up with unique stories or ways to approach the media and/or your marketing methods. In this age of viral videos and social networking, it isn’t too hard to get something exciting to make the rounds. You just need to be sensational and unique so as to grab the public’s attention and imagination. What do think that would be for what you want to promote?

Learning From My Journey

May 17, 2014 by  
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Recently I met a young man who had some very big, big dreams for the future. I was quite impressed and fascinated by what he told me he was going to do with his life and, yes, I could easily see myself in him. Well, I had to go back 40 plus years in time to see myself in him but even back then, I too had huge dreams of success. As I listened to him, many sweet memories came back. Those years were such fun and exciting times. I gained both fame and fortune (even though the fame only lasted the traditional 15 minutes but it was great!)

This young man wanted me to give him some advice and help on a plan and formula that may have worked for me and might work for him. So basically I told him my road to riches story, about how I started with nothing but eventually found my fortune, far exceeding my wildest dreams. Back then my dream was to be a millionaire but I ended up with ‘multi’ in front of the word millionaire.

However, being a millionaire wasn’t my first goal. I had initially dreamed of being a NBA basketball star. I had led my American High School team from Ankara, Turkey to a come-from-behind finals victory in the Olympic stadium in Rome. I was on top of the mountain then and thought I could do anything but when I got to Utah State University on a scholarship and found myself sitting on the bench I realized I needed to alter my goals a bit. I went on to tell this young man that I quickly changed my thinking from basketball and broads to books on goal setting and fortune building. I became fixated on making a million dollars and wrote the goal down with a drop dead date—my 30th birthday. And I not only met that goal, I beat it.

So my advice to this kid was this–set a big goal or goals, write those goals down and then be sure to put a time deadline on those goals. I added that it’s also better to set goals around things that you love, like to do, and know you have some talent in.

The next thing I told him was about  the habit I had formed when I was only 19 years old, the habit of keeping a journal of my life and more importantly of my inner most thoughts, or as my dear friend of 50 plus years from my basketball days in Ankara says, “Journal your Journey”. I told this young man that those many journal entries over the years lead me to write a book that not only enhanced my own life but also pushed me to do more. That book gave me virtually instant fame and even added to my fortune. I was so blessed and lucky to eventually sell more than 2 million copies of my first book How to Wake Up the Financial Genius Inside You and that was just the beginning.

I will tell you next week, exactly what I told this young man to do. I’ll explain the ways to super charge and speed up one’s success path and even why he or you or most everyone who really wants to make a big impact on this thing called “human existence” should write a book. And, no, you don’t even have to have a literary agent or a publisher. Have you ever wanted to end up on the front page of the Wall Street Journal or be on the Today Show? Well, I did both and what I talk about next week can help you get there as well.