Load Up Your “Business Gun” With The Right Ammo

August 20, 2010 by  
Filed under blog

As I’ve mentioned, networking and constantly getting to know new people is absolutely imperative, but those efforts are practically useless if you aren’t set up to develop a chance meeting from a couple minutes chatting to a long term relationship. The ammunition you should have in your “gun” might include anything from professionally designed business cards to a well crafted tag-line. The key is to have it ready and on hand when you meet your next great connection.

A business card is a given but in this day and age you need to hand people more than just a phone number. They will expect an email, a website and other online information. If you haven’t done so already, build a solid online presence, even if it’s just a one page website with basic information and links to other things you or your business are involved in. I also suggest looking into getting a LinkedIn account, creating a Facebook page, starting a Twitter account, or writing a blog. You’ll need to investigate which options will work best for what you’re doing and then spend some time forging them into the ammunition you need.

If it makes sense for your business, consider investing in promotional items. It can be anything from pens, magnets, or small gadgets related to your business that are easy to carry and hand out so people have a reminder of you and what you do. When at shows or conventions, have informational materials ready for those times when you can’t get in much more than your tag-line.

In addition, be ready to give back and help others. The more you assist others in their personal or business goals, the better they will remember you and the more willing they’ll be to assist you in your endeavors. Nothing in your arsenal will have more of an impact than a little gratitude and a positive image. Put this together with a solid on-line presence and plenty of ready contact information and you will have a truly well loaded business gun.