|Mark O. Haroldsen’s BLOG|
It’s too bad that much of the time money, especially having a ton of it, gets a bad rap. The negative view of money probably started a very long time ago, maybe even before the Christian bible made the comment that “the love of money is the root of all evil.” I do believe that tons of money can ruin some people’s lives, especially if they come into that money overnight and not by their own hard work over many years. But let me talk about one super wonderful thing that money can do for you, especially if you are wise enough to do the right things with that money.
It seems that way too many people think that the best thing to do with lots of money is to go out and buy a lot of stuff, especially fancy and high status goods. But that stuff can quickly become worn out and/or very boring. Consider the following as an alternative and one that can, and will, jump start and excite your brain as well as lasting a very long time.
This is all about giving your brain a huge dopamine boost through experiencing new and novel things. You see, the human brain craves novelty, and money makes it so much easier to give yourself novel experiences. Gregory Berns in his book Satisfaction says, “Novel experiences are the surest route to satisfaction.”
As I write these words my wife and I are on a flight to the French Rivera. Just minutes ago we had lift off and as we did, believe me my brain got a big dose of dopamine and that’s just the beginning. We’ll be staying in Cannes at the Carlton Intercontinental Hotel and then later in another 5 star hotel in Nice. Then we’ll drive to the Italian town of San Remo to meet an old Swiss friend, Reto Moro, who I met 30 years ago on a tennis court in the south of Germany. We are visiting places, some of which are totally new to me or, in other words, ‘novel’.
Castles, old churches, new restaurants and all that I will see will pump my brain with dopamine. As you probably know dopamine is the natural brain chemical that makes you feel so very satisfied. I just love it. For years I didn’t have a clue about this thing called dopamine that was making me feel so good, but I certainly knew that I got a huge charge and brain boost by my visits to new places, so much so I came up with my bucket list of trying to visit every country in the world. I currently have hit 84 countries and my wife tells me that since I am now 70 years old I better pick up the pace—there are, at present, 196 countries in the world!
I guess I could have spent my money on fancy new cars and other expensive stuff but I’m pretty sure the novelty of a new car wouldn’t last very long. Traveling to new places has given me great memories that will last for many, many years, especially since I can easily re-stimulate my brain chemicals with so many pictures and videos!
The bottom line is, it’s true that money can’t necessarily buy happiness, but it can open up so many possibilities and make it easier to obtain more novel experiences. It gives one more time to carefully and creatively design, plan and carry out a wide range of novel experiences. So now I hope I have given you another good reason to push yourself to earn, save and invest your earnings.
Previously on Mark O. Haroldsen's Blog